First Impressions Matter


A few weeks ago, I wrote a post about the receptionist being the most important person in a company. Even more important than the CEO, the front desk staff are the first point of contact and can be powerful brand ambassadors.

I got a lot of positive comments on this and even a few fist bumps (well maybe extra big smiles) from some of the Agency receptionists around NYC.

Today I stopped by Virgin and this little place card greeted me at reception.

It immediately put a smile on my face.

What a perfect way to start the brand experience.

That’s my point of view. What’s your twist?
What does your front desk experience say about your brand?

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I’ve taken quite a few courses on branding and marketing overall. However, what attracted me to Brand School was Julie’s experience with branding from a corporate level. – Malla H., Brand School Student