Let’s Make Money Like There is a Tomorrow

It’s Earth Day and I am speaking at Bentley Time Leadership Forum on the topic of  Accountable Leadership and the business of healing our world.

This is the first time I’ve spoken explicitly on the topic of Virgin and Accountability and it coincides nicely with the publication of Virgin Group’s Corporate Sustainability and Social Responsibility Report.

In case you are not in Waltham today, here are the highlights of my talk. I’m looking forward to some healthy debate on the topic.

Big Caveat… I am not a sustainability expert (and was not intimately involved in writing the Virgin report), so I am attacking this from more of a branding/marketing angle. If you are looking to discuss carbon footprint, greenhouse gasses and the benefits of local vs. global sourcing… you may want to move on.

If you are curious about what guides Virgin’s approach and could be applicable to other brands looking to build, beef up or benchmark their efforts in this area of “green,” please read on.

Keeping Green Resolutions

I was talking to some colleagues about New Year’s resolutions and one said his resolution was to try to not use any plastic bags.

This surprised me in that he isn’t the sort of person that you would readily identify as the “tree hugger” type. But then on further reflection I realized it actually made sense because the “plastic issue” seems to have gone pretty mainstream. I myself blogged about it last May in a post, “The Scarlett P.”

I’ve made a few resolutions myself this New Year and, I am happy to say, I am doing pretty well at keeping.

Except one.

The one that’s turning out to be the doozy is to drink less bottled water.