How to Twist Outside the Box This Father’s Day

Everyone understands the annual struggle of finding the perfect gift for dad on Father’s day. No matter what kind of person your dad is, finding a gift that’s thoughtful and that he might actually use is always tricky. It’s easy to find yourself slipping into the traditional last minute habit of buying him yet another tie, but this year, try stepping up your Father’s Day gift game by taking a generic gift idea and adding a TWIST that is sure to secure your spot as the favorite child.

father watch

For the runner: 2015-2016 has certainly been the year for workout technology. New gadgets promising a better workout have flooded the market, but what makes one fancy pedometer better than another? A good twist to give your father is the Garmin Forerunner 620 GPS Running Watch. The twist for this watch is that it, unlike some of the big name fitness monitors, is built specifically for runners and not only records your progress every run, but gives you advice on what more you are capable of doing in the future to help you continue to improve.

 

father drill

For the handy-man: A crafty guy who loves DIY projects needs way more than just your basic hammer and nails to really be able to build something special. But a complete tool box can be very expensive. A great twist on this classic gift for a do-it-yourself dad would be the Dremel Oscillating Tool Kit. This single tool has over 30 different functions your father can try out on his next project without taking up too much space.

 

father foodie

For the foodie: Instead of getting your food-loving dad some more pots and pans, spend a Saturday with him at the Smorgasburg Food Festival in Brooklyn! The vendors at this outdoor festival specialize in twisting classic foods into new, unique creations such as the ramen burger (which features ramen noodles as the buns for a classic burger) or a hotdog from Asia dog (a hot dog with asian inspired toppings such as Japanese curry or asian sesame slaw.) All of these vendors twisting their food will be sure to wow and inspire your father, plus he will get to spend the day with you!

 

Screen Shot 2016-06-06 at 3.40.42 PMFor the outdoorsman: For activities like camping, conserving space and versatility are key functions when deciding what to bring on the trail. Rather than just getting your dad some more fishing line, try the Alex water bottle. The twist for this bottle is that it, literally, twists open and turns into a bowl that you can eat out. The bottle opening also helps make cleaning it easy. This gift is something your father can bring along and use anywhere without weighing down his backpack.

 

Twist angle white

For the entrepreneur: If your father has his own business, help give his brand a boost this father’s day by giving him TWIST: How Fresh Perspectives Build Breakthrough Brands, The book is sure to help your dad learn the in’s and out’s of twisting himself and gain tools to make his personal brand even better. He’ll learn how to take off his “brand blinders” and look outside his category to make his business stand out and thrive in this competitive market, which will certainly help make this father’s day memorable for him.

 

About the Author:

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Kate Gouran is working as an intern at BrandTwist for this month. She is a high school senior from Hastings-on-Hudson and will be graduating from Hastings high school in June. She is very excited to be attending Tulane University in the fall and she plans on double majoring in marketing and musical theater.

 

 

Interested in guest blogging for BrandTwist? Contact jamie@herculiz.com.

What Brand is Your Father Quiz and What’s His Ideal Gift?

dad-quiz

Fathers are a bridge to the world. They help us learn who we really are, how to navigate the world and achieve our aspirations.  Strong brands do that, too.

Like dads, beloved brands help us feel better about our position in the world, enjoy our successes, and enhance a more defined sense of self.

If your father was a brand, which brand would he be?  Take the BrandTwist quiz to find out. We’ve matched six top brands to six father personality styles in our “What Brand Is Your Father Quiz.”

You’ll find out which brand best reflects your dad, some spot-on ways to celebrate any special event or holiday with him – or just have a great day together for any reason, and we also suggest gift ideas that are in-the-zone for your father’s specific brand personality and style.

Take this fun, short quiz today and share with the world (and your dad) what an awesome brand your Father is! (mine was Nike!)

TAKE THE QUIZ NOW -> CLICK HERE.

More Brand-Tastic gift ideas for dad in our posts, HERE.

Support dad in growing his business. Is your father an entrepreneur, small business owner, artist, performer, or freelance contractor? Here’s a way to help him take his business and brand to the top! Brand School is our highly effective, premier branding program that will give him the tools and insight he needs to grow a stronger personal, career or business brand. Receive more information about the next session and see if you qualify for a free Brand Health Check HERE.

Six Brand-tastic Ideas for Father’s Day

It can be challenging to come up with a gift idea that will be an exciting, original home run  for dad on Father’s Day. We’ve got you covered! Check out these brands that offer curated collections, variety and unique gifts that keep on giving.

Make some noise! With fewer and fewer record stores and an immense sea of online options it’s hard to hone in on which music to sample next. What could be a more perfect gift for a music-loving dad than a subscription to receive a weekly or monthly delivery of the newest independent music releases? Rough Trade will deliver selections from their exclusive  private collection of recordings right to your dad’s email. It doesn’t get much easier than that to stay on top of the latest grooves. Read more about what we think makes Rough Trade a successful brand in the sea of sounds here.

 

Take the high road. Even if dad loves to drive, there are times when he’d really rather not. Navigating a strange city is no easy task. Driving home after a long night out on the town is no fun. We all have experienced how difficult it can be to try to hail a cab in the rain. Give your dad the gift of an easy ride with Uber. Uber provides a reliable car service that’s available whenever your dad needs it at the touch of a cell phone. Sign yourself and Dad up and then you can give a gift certificate directly to his account. See more on what makes the Uber brand stand out from other car services and taxi’s here.

 

 Help your dad be the host with the most. There’s something special about serving and enjoying a great glass of wine. But which wine to choose? With Virgin Wines every wine is a delicious decision. They offer boutique-quality, handcrafted wine from all over the world, delivered right to dad’s doorstep (without the high price tag). You can select wine by the bottle, the case, gift collections and the “Explorers Club” where each month they send a case of 15 individual expertly selected wines. Here’s to dad, cheers!

 

What’s good for the goose… We recommended this as a gift for mom on Mother’s Day and thankfully, Birchbox has awesome selections for guys, too! It’s challenging for busy guys to get into stores to sample new products. So why not make it easier for dad and bring those samples directly to his door? Birchbox does just that. Birchbox bundles several samples of cosmetics, skin care items and lifestyle products and accessories all into a handsome Birchbox and delivers it directly to dad’s doorstep.  Read more about what we feel drives the success of the Birchbox brand here.

 

Give an experience dad won’t forget.  You’ve been hearing about “it” for years, you know that thing that dad has “always wanted to do,” like, drive a race car, pilot a plane, fly in a fighter jet, rafting the river rapids or hot air ballooning over the countryside. Cloud 9 Living has over 1,800 unique experiential gifts in 43 regions across the United States. Select “that one” dad’s been talking about or give him the option of selecting his own with an open-ended gift certificate. The world is waiting!

 

Support dad in growing his business. Is your father an entrepreneur, small business owner, artist, performer, or freelance contractor? Here’s a way to help him take his business and brand to the top! Brand School is our highly effective, premier branding program that will give him the tools and insight he needs to grow a stronger personal, career or business brand. Get more information about the next session and a one-on-one Brand Health Check Strategy Session HERE.