Make Your Brand Personal

This post is part of our series, “Thirteen Tips For Stronger Branding.” See the rest of the series HERE.

TIP #9: MAKE YOUR BRAND PERSONAL 

Most successful entrepreneurs – think Richard Branson, Steve Jobs, or the founder of TOMS shoes, Blake Mycoskie – started their businesses because they were trying to find solutions to issues that were personally meaningful to them. I’m going to tell you something that may strike a cord with some of you. If you’re not working at that something that really matters to you, then stop doing it. Seriously, just stop.

There will be a limit to how much you can solve issues for your customers, if you just don’t care that much. Conversely, if you have something that really bugs you as a consumer, think about creating a business or product that can solve this issue. This is a key sign that it’s time to turn your pet peeve into a business. Read more about how to make your hobby your business here.

Successful entrepreneurs also spend time managing their personal brands and leveraging them to support their professional credibility. Richard Branson’s daring stunts (like crossing the Atlantic in a hot air balloon) help re-inforce the image of Virgin as a challenger brand. Like professional brand building, your personal brand needs management. Figure out what you want to achieve for yourself and your business and then create a plan for how to get there. Do you want to have more exposure? Boost your credibility? Gain more confidence to speak in front of larger audiences? Feel more comfortable charging more for your services? All of this takes deliberate effort. Perform a careful analysis on the brand of YOU. Identify your strengths, weaknesses, opportunities and threats and create a plan on how to continue to build your assets, close any credibility gaps and personally support your business.

Check out tip #10 in the series, Hone Your Elevator Pitch.

PERSONALIZE YOUR BUSINESS WITH BRANDTWIST

Brand School is the premier program that teaches you how to grow your business by growing a stronger brand. Brand School takes best practices of beloved brands such as Virgin, Apple, and Zappo’s and brings them to life in engaging videos, interactive  exercises and exclusive access to a private community of other entrepreneurs. Learn more about Brand School and receive updates when you sign up for our newsletter HERE

“Motivational! I’ve given recommendations to several clients about Brand School.” –  Liz Osting, Founder Herculiz Design

Get Out and Go On a Brand Safari

This post is part of our series, “Thirteen Tips For Stronger Branding.” See the rest of the series HERE.

Branding is about experiences, but too often we get stuck behind our desks imagining the word through our computer screens instead of really engaging in it.  This year, make a commitment to have one new experience every month.

TIP #4: GET OUT AND GO ON A BRAND SAFARI

Go out on what I like to call brand safaris – trips where you are deliberately experiencing something new. Then, use the inspiration you gain and apply it to your own brand. In New York City for example, some great brand safaris could be taking a trip to the MoMa, traversing the Lower East Side, popping into the NBC Experience Store (the name says it all), one of the many Apple stores, even Times Square in Midtown. Bring a notebook and a camera, and become a people-watcher. Observe what people are doing and how they interact in their environment. Make sure to write down what you find interesting about each of these experiences and, once you’re back in your comfy office chair, think about different ways you can apply that same inspiration to your brand. If you work for a bigger corporation, organize a company outing. Make it a competition or a scavenger hunt for some healthy colleague interaction. Need help organizing a company outing? Contact us. Plus, read more about my take on brand safaris here.
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Check out tip #5 in the series, Try to Get Fired.
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EXPERIENCE THE POWER OF BRAND SCHOOL

Brand building doesn’t mean just designing a pretty logo and creating a cool name. It means choosing a bull’s eye target and defining your unique brand promise to connect with your consumers on an emotional level. Bottom line: you need to pay attention to your brand.

And now you can. Brand School is the premier program that takes best practices of beloved brands such as Virgin, Apple, and Zappos and brings them to life in engaging videos, interactive exercises and exclusive access to a private community of other entrepreneurs. To learn more about the next semester of Brand School and receive news about our exclusive discounts for social media friends, sign up for our newsletter HERE. 

“Quality information. The value is priceless. I loved every minute of it! I’ve recommended Brand School to industry friends and colleagues.” – Barbara Wanzo, Non-profit Homeowner Services