A Delightfully Cheesy Twist

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A sure way to your customers’ hearts is to make it easy for them to enjoy you anywhere and any time. This creative TWIST was produced by German ad agency Kolle Rebbe for The Deli Garage, a food label that supports small manufacturers of delicacies, as a limited first edition of 500. It was sold out 2 weeks after its launch!

Take a Pencil & Sharpener, twist it with parmesan cheese and you have Parmesan Pencils, a unique product that permits cheese-lovers to have freshly-grated cheese close at hand. The Parmesan Pencil “Sharper” flakes the cheese, and you can keep your “pencils” right in a briefcase or purse. Isn’t everything better with cheese?

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Helping your customers getting easier access to your brand will turn casual buyers into loyal ambassadors. What TWIST can you add to make your product or service always top of mind?

Brand School gives you the tools to develop innovative touch points with a TWIST. Find out if your business qualifies for a one-on-one Brand Health Check Strategy Session HERE.

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“If anyone needs to understand the PROPER professional way that WILL make a difference for branding your business, Brand School is your go to source.” – Mike Sass, Entrepreneur

Pitch The Money!

PITCH THE MONEY! Hosted by Joya Dass. Be part of the audience & soak up top tips from an expert panel as they review, evaluate & provide specific steps for 5 business women when they pitch their business plans. Gain business development strategies & insight from business & branding experts. Join us to network with other business owners & entrepreneurs – and have a fun!

Transforming Dolls With a Twist

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Transforming discarded hyper-sexualized dolls into something more down-to-earth started as a hobby and has become a viral sensation. After being laid off from her job, Sonia Singh began working with dolls – something she loved as a child- as a way to pass the time. The twist? She took discarded dolls and made them over – by underplaying their features for a more natural, down-to-earth style that children can really relate to.  This is an added twist to the “real beauty” trend that has been popularized by Dove.

After only a couple of weeks, the video introducing Sonia’s Tree Change Dolls has over 11 million views.

This hobby has transformed the dolls and the lives of little girls and their families as the Tree Change Dolls – offer an alternative perspective and show children that being natural can be beautiful too.

How do you know when it’s time to take a “hobby” and develop it into something more? Catch pointers in our post, “3 Alarm Bells: It’s Time To Make Your Hobby Your Business.”

What’s your passion? Maybe there’s an audience waiting to connect with it too.

Brand School is the premier program specifically designed for entrepreneurs and small businesses to help them build their brands.  See how Brand School and our team of Advisors can help you realize your business’ potential HERE.

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“I was very impressed by the content and presentation of the Brand School course… it was clear, colorful, full of examples and learning helps… insights and fascinating takes on branding. The feedback was supportive, illuminating and helpful.” – Ned Towle, Director Westchester Wine School

Brand School LIVE!

Best of Brand School, IN PERSON! Get actionable tools to: Identify profitable targets, strengthen brand, create an elevator pitch, innovate products, design a better logo & site, develop a tagline – put it all together in an actionable brand plan! PLUS  1-on-1 consultations with Brand School Faculty on design, social media, marketing, trademark law. 6 Fridays 12-2 PM, Start Apr. 24