Avoid Making the Top 5 Branding Mistakes – #BrandingHangout Replay

Recently BrandTwist Founder & CEO Julie Cottineau joined Terry Byford, Director, Corporate Counsel at Getty Images and iStock’s Sarah Lochting in a live, Google Branding Hangout where they discussed the Top 5 Small Business Branding Mistakes – and wow… what an amazing turnout! There was great feedback and really insightful branding questions from viewers. Big thank you to all who showed up, to Terry, and to Sarah and iStock for hosting.

This Branding Hangout covers:
    •    5 top branding mistakes that could be holding your business back, and even getting you into legal hot water.
    •   Tips on re-branding.
    •    How to develop a killer brand promise.
    •    The difference between b2b and b2c branding.
    •    How to stand out BIG as a small business.

And that’s just a taste – which is why we’re so excited that iStock has made the entire informative, jammed-packed, hour session available to view for FREE. So tune in to the video, above, for ways to grow your brand, expand your reach and avoid potentially costly branding snafus. 

AND, You can keep the branding conversation going by submitting your comments and/or questions here, below, or by using the Twitter hashtag: #BrandingHangout.

Shout out and thank you to @AssyrianKitchenWe just love how she shared her thoughts and takeaways from the Hangout on Twitter:

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@JCottin Just watched Top 5 small business branding mistakes. Great takeaways! Thanks! @istock #BrandingHangout

“Thought a 56 min video was going to be too long, but I was hooked on the practical takeaways from the start! Thanks.”

@iStock @JCottin Invest in “word of eye”, have a strategy first, know your brand promise, think of brands you love & ask, “What would they do?”

We hope you take the opportunity to view the Hangout replay, above, and feel free to share it with others who you feel might benefit from it.

Happy branding!

NOTE: The offer mentioned in the video for a chance to receive 1 of 10 free “Brand Health Checks” from BrandTwist HAS ENDED.  But if you’d like to be notified when the next complimentary 1-0n-1 Health Checks are available, please apply HERE.

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Connecting: How to Build an Unforgettable Brand

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BrandTwist Founder & CEO and former V.P. of Brand for Virgin, Julie Cottineau, shares her entrepreneurial story and talks about personal branding, innovation, and future brand trends in this interview by Bill Sobel for CMSWire.com. Bill is the principal of SobelMedia and NY:MIEG/The New York Media Information Exchange Group. He’s been described as a media powerhouse and a master connector. (You can connect with Bill on Twitter: he’s @bsobel226 –  tell him we say “Hi”)

CMSWire.com is a popular web magazine published by Simpler Media Group, Inc. There you’ll find an abundance of helpful articles, interviews and resources that keep you in the know about Customer Experience Management, Digital Marketing, Social Business and Enterprise Information Management. Check them out.

Catch Bill’s interview “Connecting: How to Build an Unforgettable Brand” with Julie HERE. 

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Womancon: Get Inspired, Grow Your business

For more tips on business and branding and to learn more about WomanCon, check out my guest blog post for the womancon blog, Brand: An Entrepreneur’s Secret Weapon. 

You can also read an insightful summary of the event with takeaways in this post by Shannon Ramlochan in the Beyond PR blog: “8 Simple Rules for Succeeding as an Entrepreneur.”

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WomanCon – women entrepreneurs conference  NYC, September 25, 2013.

Get inspired. Grow your business. Connect with awesome women entrepreneurs.

I’m excited to share my “5 Strategies for a Stronger Brand” at the upcoming WomanCon conference. This will not be your average lunch-time key note. You will get some delicious food, but then we are going to roll up our sleeves and work together on tackling some of your toughest brand challenges. You will walk away with (a full stomach) and some tangible tools to get build the brand your business deserves.

This conference brings together some amazing women entrepreneurs – both on and off the stage.

We will hear the REAL behind-the-scenes stories from female founders who have achieved incredible success while juggling multiple roles, families, and everything in between.

Read below on how to win your free ticket

Expert keynotes and panel discussions include angel investors, venture capitalists, startup experts, journalists, PR, branding and more.

Part inspiration and part practical advice, come to WomanCon and get insight you can use for your own success and connect with other amazing women entrepreneurs.

Brand: An Entrepreneur’s Secret Weapon

For more tips on business and branding and learn more about WomanCon, check out my guest blog post for the womancon blog, “Brand: An Entrepreneur’s Secret Weapon HERE. 

If you have any specific brand questions you’d like addressed at the conference, please email me at Julie@BrandTwist.com. 

I’ve also got one free pass to give away to the conference. If you are interested, go to our BrandTwist Facebook page and under the WomanCon picture, tell us the biggest challenge you face as an entrepreneur. We will be choosing one winner from all the entries.

See you on the 25th!

 

Find the Perfect Match for Your Brand

There’s not a lot new about online dating. Or is there? HowAboutWe added a fresh, unexpected twist to their dating service by coming at things from a new angle. It’s not just about finding the right person to go out with, it’s also about figuring out what to do on your date.

This is an online dating site that is offline activity driven. And it’s targeting both singles and couples (another fresh twist).  On the singles side it’s what you want to do that drives the search and makes the headlines rather than a description of yourself. You “create” your ideal date activities to attract those who are interested in doing similar things. On the couple’s side, each person chooses activities they’d like to do and then shares with the other to create a great date. HowAboutWe also offers affordable access to activities and events by extending deeply discounted invitations to its members for exclusive offerings from local resources.

HowAboutWe didn’t invent something new. Online matchmaking and dating sites have become quite commonplace. Discount offers arrive every hour in our email. But HowAboutWe took a fresh look at the dating category – and by putting it all together in one place they are able to stand out in a competitive market.

What can your brand learn from them about creating deeper connections with your customers? Look beyond the table stakes of your category. Ask what else is it that people are seeking – and make that a part of what you deliver. Let’s say you sell teeth whitening strips. Simply put, your product makes teeth whiter. But what people REALLY want from your brand is to feel more appealing with a brighter and more confident smile. Armed with this knowledge you can deliver a stronger, more compelling brand promise. Offer tips on how to take great photographs; give make up advice; share ideas on what to wear to brighten your smile, or simply include more pictures of big beautiful smiles on your website.  You will go beyond users to loyal brand ambassadors.

Digging deep into what your customers are really looking for and recognizing how to more effectively deliver on that is a critical aspect of successful branding and business building. In Brand School, our highly effective, premier branding program, you’ll learn how to match your brand promise with your ideal target market. Receive more information about Brand School’s next session and get free brand-building tools and tips when you join our mailing list.

This post is part of our Brands That Twist series celebrating innovative brands. Read about other breakthrough brands and more ways to grow your business and brand here

“Quality information. The value is priceless. I loved every minute of it! I’ve recommended Brand School to industry friends and colleagues.” – Barbara Wanzo, Non-profit Homeowner Services