How to Keep Your Brand Fresh: Tips With a Twist

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We really get a lot of great brand and business-building information listening to Christine Monaghan’s radio program, “Entrepreneur Conversations”. Her program features interviews with generous and helpful experts about resources designed to spark, inspire and motivate your inner strength to help you grow a thriving business.

Here is Christine’s lively chat with BrandTwist Founder & CEO, Founder of Brand School, and former VP of Brand for Virgin Julie Cottineau on business and branding – and how to keep your brand fresh and more profitable.

Listen to the interview below – and then for additional inspiration head on over to Christine’s blog, “Daily Life Mastery”, and catch more takeaways in Julie’s guest blog post: “Basics in Business: ABCs of Branding”.

You can listen to  another conversation with Julie and Christine on business and branding HERE.

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A TWIST For The Perfect Fit

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With the onslaught of cheap, disposable clothing in the U.S. and busy, demanding lifestyles fewer and fewer people are investing time or money in custom tailoring their wardrobes. Finding the perfect fit seems to be a thing of the past, making it especially difficult for tailors to stay afloat.  Until now…

Take UBER, TWIST it with a tailor, and you get zTAILORS.

ZTAILORS is the first and only online platform that connects tailors with potential customers.  Like UBER, a customer uses an app to call for a tailor to visit anywhere they prefer, at home, at the office, or even a Starbucks.

zTAILORS innovated to serve the needs of both the tailor and the customer. Tailors now have the ability to better serve their local community and the flexibility to choose their own hours. From hemming skirts to tapering jackets, customers now have the easy access to get the perfect fit from a professional tailor when and where it’s convenient for them.

It’s never been easier to have that favorite gown or suit – you know the one, it’s been sitting in the back of your closet waiting to be altered – ready in time to wear at your next special event.

Brand School gives you the tools to innovate and deliver more of what your customers are looking for. See what Brand School’s team of experts can do for you and see if you qualify for a one-on-one Brand Health Check Strategy Session HERE.

What twist can you use to make it easier to deliver more of what your customer needs?

“I’ve been able to take a look at the professionalism I offer and have been able to raise my prices to a level of which I didn’t have before.” – Ned Towle, Founderer Westchester Wine School

 

Business Cards with a TWIST

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You work hard to get your business launched – now, you want it to be remembered, long after that networking event, handshake, or chance meeting at the airport…so you hand over your business card. Even in todays high tech environment the business card is still the gold standard touch point. But how can you add a TWIST to your card so it stands out in a pile?

When we designed the BrandTwist logo and business cards we wanted to stand out and reinforce the idea of the TWIST – our approach of looking at common business challenges with fresh perspectives to ensure breakthrough results. So we chose bright pink and purple colors that really stand out as well as the TWISTED “T” in the logo. We also included a graphic layout that includes TWISTING vectors with the little “notch” that bring the TWIST to life. But the real reinforcement is that the receiver of the card literally has to TWIST it to read all of the information because the layout changes from vertical to horizontal when they go from front to back.

With a little creative thinking a business card can provide a unique, entertaining or even whimsical interactive TWIST to your brand experience that will keep you at the top of the card pile in your customer’s eye.

What creative TWISTS have you seen or used in your favorite business cards?

At BrandSchool we give you the tools you need to make your touch points work harder for your business and brand. Learn more about our next session and a one-on-one Brand Health Check Strategy Session HERE.

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“Brand School showed me what fun it is to actually work on my business.” – Jean Carucci, Carucci Consultants

2-in-1 Mother’s Day TWISTS for the Busy Mom

Mothers seem to never stop… they’re always on the go juggling family schedules, running errands and managing demanding workloads. A great way to let mom know you are grateful for all she does is to give a gift with a TWIST that she can enjoy in more ways than one. Here’s our pick of 5 gifts with a 2-in-1 TWIST:

 

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The Twisted Wine Decanter – This decanter literally TWISTS. This unique artistic twist looks lovely on your table and provides better aeration for wine. It does double-duty as a vase (Go the extra mile: add wine and flowers).

 

 

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Succulent Wall Garden – A beautiful living garden that will last and last and requires very little care. It does double-duty as wall art (Go the extra mile: add a cute spritzer for watering, a picture hanging hook, and offer to install it for her).

 

 

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Key Ring –  Every mom has those days:  rushing out the door, behind schedule and – no keys! Here’s a key ring that does more than just look good. It does double-duty as: a bluetooth tracking device – so mom will never have to scour the house looking for lost keys again (Go the extra mile: show her how it works and then go out for a leisurely drive to your favorite fro-yo place).

 

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Knife & Server. This knife is handmade so no two are alike. In addition to its beauty it was designed with versatility in mind and can be used to cut pizza, chop herbs, serve cheese and more. It does double-duty as a beautiful and unique sculpture (Go the extra mile: give with a favorite cheese and a bamboo serving board).

 

Support mom in growing her business. Is your mother an aspiring entrepreneur, small business owner or artist? Go the extra mile: help make her dreams come true! Brand School is our highly effective, premier branding program that will give her the tools and insight she needs to grow a stronger personal or business brand. Receive more information about the next session and see if she qualifies for a one-on-one Brand Health Check Strategy Session HERE.