Valentine’s Day Twists for all 5 Senses

Valentine’s Day is a day to show appreciation for those we love. Sharing your love by appealing directly to the 5 senses adds a new twist that is sure to please. Here are gift ideas with TWISTS to create the perfect, SENSUAL, Valentine’s Day.

 

phoneprojector

SIGHT

Take an old-school slide projector and twist it with a smartphone and you get The SmartPhone Projector. This retro-styled cardboard “projector” lets you project the images on your phone onto a wall. Put together your favorite selfies or couple shots and create a feast for your honey’s eyes!

 

baconchoco

TASTE 

Are you and your special other complementary opposites? Well then indulge together in two opposite tastes – sweet and salty – twisted together into one crunchy treat that’s sure to satisfy: Sir Francis Bacon’s Bacon Chocolate Covered Peanut Brittle. 

 

 

ukeSOUND

Studies show people are more willing to give you their phone numbers if you carry a musical instrument. People seem to be more attractive when music is playing. All reason enough to join forces and make music together – literally. Put a little DIY twist into the night’s music with this Make Your Own Ukulele Kit (pick up two and enjoy a duet!)

 

furthrowTOUCH

Indulge in the plush feel of fur. Well, not everyone wants, or can afford, real fur, but you can enjoy this faux twist: Wrap yourselves in a cozy, sensuous and luxurious faux fur throw while you enjoy the warm glow from the fireplace and your favorite romantic movie on TV or create your own love scenes.

 

lantern2SMELL

Don’t underestimate the power of scent. We recognize our loved ones by their scent. Enhance the mood with fragrance & candlelight. This porcelain lantern is a fresh twist on a classic design. Fill it with a candle that twits together the tired-and-true scents that appeal to both men and women: vanilla and cinnamon.

 

MORE

Show some love to the  entrepreneur in your life by giving them the tools to realize their dreams. Or show yourself some attention.  Brand School is our highly effective, branding program that gives tools and insight to engage all of your customer’s senses and grow a stronger brand. Enrolling now. See if your business qualifies for some brand love HERE.

 

Five Brand-Marvelous Ideas for Mother’s Day

It can be challenging to come up with a gift idea that is thoughtful, meaningful, fun and unique for mom on Mother’s Day. We’re here to help! Check out these brands we love, and that mom will love receiving.

Box up a bundle of goodies with a Birchbox  It’s difficult for active mothers to get into stores to sample new products. So why not make it easier for her and bring those samples directly to mom’s door? Birchbox does just that. Birchbox bundles several samples of cosmetics, skin care items, bath, beauty and lifestyle products all into a beautiful Birchbox and delivers it directly to mom’s doorstep. (and they have a line for men too… Father’s Day is right around the corner! Check out the men’s Birchbox in our Father’s Day post ) Read more about what we feel drives the success of the Birchbox brand here.

 

Hire a rabbit to take on a task with Taskrabbit – A mom’s life is busy, busy, and… did we say busy? There’s always some task that she doesn’t have time to complete. She would really appreciate a helping hand. TaskRabbit is all about getting the job done.  This company has experts in just about every field who are ready to take on mom’s request, and as their tagline promises, to help mom go “From To-Do, to Done.” Interested in how Taskrabbit built a succesful brand? Read more here.

 

Ch-ch-ch-changes through chocolate! Chocolate is always a welcomed gift, but when it’s fun, meaningful and connects you to the world, it’s even better.  Each sweetriot chocolate candy purchase supports sustainable cocoa farming, native and local farmers, and the emerging artists community by featuring works that embrace sweetriot’s culture on the candy wrappers. A sweetriot gift purchase does more than simply satisfying mom’s chocolate craving. Want to know more about the secret to sweetriot’s sweet branding success? Read about it here.

 

Take mom on a fabulous get-away –  Treat mom to a fabulous weekend away full of local flavor by celebrating at a unique hotel. Discover a new city together – and build memories that will last a long time. The  Provenance Hotels are a great boutique collection that offer wonderful decor and  authentic local touches in some very cool US cities. How can your brand cash in on the trend to hyper local? Read more here.

 

Support mom in growing her business. Is your mother an entrepreneur, small business owner, artist, performer, or freelance contractor? Here’s a way to help her take her business and brand to the top! Brand School is our highly effective, premier branding program that will give her the tools and insight she needs to grow a stronger personal, career or business brand. To get more information about the next session and a one-on-one Brand Health Check Strategy Session, please click HERE.

Can You Name These Red, White and Blue Brands?

Can you name all 38 Red, White and Blue Brands in the Brand Star pictured above?

Scroll down for the answer.

Wishing everyone a happy, safe, and fun Fourth of July!

Celebrate your business by building a brand that stands out and gets recognized! Brand School, our highly effective, premier branding program, gives you the tools and techniques you need to keep your brand shining. Get more information about the next session and a one-on-one Brand Health Check Strategy Session HERE.

 “Brand School had great examples of real companies. I was able to dig even deeper, think of things in a new way, and get new ideas for my brand.It was well worth the fee.” – Brenda Dillion Cavette, Founder Fashionista Tea

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ANSWER:

RED, WHITE AND BLUE BRAND STAR BRANDS:

RED:

CNN, Target, CVS Pharmacy, Kool-Aid, Levi’s, Colgate, Jell-o, Coca-Cola, Campbell’s, Johnnie Walker Red Label, Red Bull, ESPN, Band-Aid.

WHITE:

Dewar’s White Label, The White House, Dove, Ivory, Calvin Klein White T-Shirts, Apple, White Diamonds by Elizabeth Taylor fragrance, Nestle Toll House Premier White Morsels.

BLUE:

Blue Buffalo Company, IBM, WordPress, Skype, Intel, LinkedIn, jetBlue, Twitter, GE, Twitter, The Weather Channel, Facebook, AT&T, Ford, PayPal, Lowe’s, Chase.

 

Six Brand-tastic Ideas for Father’s Day

It can be challenging to come up with a gift idea that will be an exciting, original home run  for dad on Father’s Day. We’ve got you covered! Check out these brands that offer curated collections, variety and unique gifts that keep on giving.

Make some noise! With fewer and fewer record stores and an immense sea of online options it’s hard to hone in on which music to sample next. What could be a more perfect gift for a music-loving dad than a subscription to receive a weekly or monthly delivery of the newest independent music releases? Rough Trade will deliver selections from their exclusive  private collection of recordings right to your dad’s email. It doesn’t get much easier than that to stay on top of the latest grooves. Read more about what we think makes Rough Trade a successful brand in the sea of sounds here.

 

Take the high road. Even if dad loves to drive, there are times when he’d really rather not. Navigating a strange city is no easy task. Driving home after a long night out on the town is no fun. We all have experienced how difficult it can be to try to hail a cab in the rain. Give your dad the gift of an easy ride with Uber. Uber provides a reliable car service that’s available whenever your dad needs it at the touch of a cell phone. Sign yourself and Dad up and then you can give a gift certificate directly to his account. See more on what makes the Uber brand stand out from other car services and taxi’s here.

 

 Help your dad be the host with the most. There’s something special about serving and enjoying a great glass of wine. But which wine to choose? With Virgin Wines every wine is a delicious decision. They offer boutique-quality, handcrafted wine from all over the world, delivered right to dad’s doorstep (without the high price tag). You can select wine by the bottle, the case, gift collections and the “Explorers Club” where each month they send a case of 15 individual expertly selected wines. Here’s to dad, cheers!

 

What’s good for the goose… We recommended this as a gift for mom on Mother’s Day and thankfully, Birchbox has awesome selections for guys, too! It’s challenging for busy guys to get into stores to sample new products. So why not make it easier for dad and bring those samples directly to his door? Birchbox does just that. Birchbox bundles several samples of cosmetics, skin care items and lifestyle products and accessories all into a handsome Birchbox and delivers it directly to dad’s doorstep.  Read more about what we feel drives the success of the Birchbox brand here.

 

Give an experience dad won’t forget.  You’ve been hearing about “it” for years, you know that thing that dad has “always wanted to do,” like, drive a race car, pilot a plane, fly in a fighter jet, rafting the river rapids or hot air ballooning over the countryside. Cloud 9 Living has over 1,800 unique experiential gifts in 43 regions across the United States. Select “that one” dad’s been talking about or give him the option of selecting his own with an open-ended gift certificate. The world is waiting!

 

Support dad in growing his business. Is your father an entrepreneur, small business owner, artist, performer, or freelance contractor? Here’s a way to help him take his business and brand to the top! Brand School is our highly effective, premier branding program that will give him the tools and insight he needs to grow a stronger personal, career or business brand. Get more information about the next session and a one-on-one Brand Health Check Strategy Session HERE.

Twist Your Brand For New Ideas

BrandTwist: Turn on your inner lightbulb

Let’s not kid ourselves. Branding is tough.

There are so many competing brands and messages, it’s can be hard to capture a consumer’s attention (and his/her buying power). But there are some brands that consistently breakthrough and get recognized. We often fast-forward, mute or pause advertisements, for instance,, but we’ll slow down the DVR to watch especially good ones from Volkswagen, Target or Doritos.

But its not just ads. Products and services capture our attention, too. How many of you have friends that are so completely brand-loyal they’ll tell anyone who’ll listen about the virtues of their favorite brand (I’m thinking of Lululemon in particular)? I know I do. So what are these brands doing that’s helping them cut through the noise and turn consumers into brand ambassadors? More importantly, what can your brand take away from these brands?

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It’s crucial to constantly learn from well-loved brands.

Even the most skilled branders, marketers and entrepreneurs can benefit from brainstorming with others and mentally challenging themselves. But it’s really important to take these lessons from brands that are outside of your business category.What does this kind of lateral thinking have to do with great branding? In a word, everything. As entrepreneurs, business owners and marketers, we’re so concerned with what the competition is doing, we forget to look toward brands that are winning. Consumers don’t have this narrow view. They notice when a brand provides great service, and they come to expect it as standard. That’s good for you if you deliver excellence. If not, well…

BrandTwist’s foundation is built on lateral thinking, in part because it’s so effective, and in part because it helps others to be just as successful. Even if you’re a business of one, you can use best practices of brands like Apple to improve your own customer experience. The trick is to pick an inspirational brand that is as far away from your business category as possible. Let’s say you sell lingerie to women; you should twist your brand with a masculine, high-tech brand like BMW. What would BMW do to rev up your business? Think big picture. I guarantee that if you twist your business with just a few brands in other categories, you’ll come up with hundreds of actionable new ideas in a short amount of time.

COME TWIST WITH ME – AND TEST DRIVE SUCCESS

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“Julie’s active participation in Brand School and  feedback was amazing and helped a LOT. I received great value from this program.” – Leslie Hughes, PUNCHmedia          

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