It’s my final tip in the 13 Tips for Stronger Branding blog series! On behalf of BrandTwist, thank you so much for reading through the posts, and following me on Twitter and Facebook as I posted about all of them. Now, for the final tip…
TIP #13: COMMIT TO CONTINUAL LEARNING
Branding is as much an art as a science. Even the most skilled brand professionals can benefit from continual learning and challenging themselves mentally. After all, trends in social media and technology are all constantly evolving. Why shouldn’t we? Whether you are just starting out on your branding journey, or have a well-established brand, everyone can use a boost in today’s hyper competitive markets.
Participate in webinars, take classes provided by industry education leaders like General Assembly or Skillshare. Even attending meet ups or networking events organized through your company or in fields you’re curious about are key to your professional development. The growth you do doesn’t need to break the bank, and online learning can be an efficient and effective way to brush up on your d branding skills. You don’t need to spend a fortune on travel or take extra-long breaks at the office. Commit to one hour a day – probably the length of that TV show on Bravo you record on your DVR at home. Take that hour on your lunch break; multitask if you have to. After all, the great entrepreneurs do it. You could be one of them.
IT’S TIME TO GO BACK TO SCHOOL – BRAND SCHOOL
For more actionable strategies, sign up for Brand School, the highly effective, premier program that teaches you how to grow your business by building a stronger brand. From bull’s eye targeting to strategic social media and more, Brand School shares current best practices from Virgin and the world’s best brands and shows you how to apply that knowledge to your own business for greater impact from day one.
Learn more HERE.
“Through Julie’s feedback I learned critical information about my demographic audience, what I was trying to say with my story, and what I stood for.” – Lynn Stull, Owner Arts2Thrive
This post is part of our series, “Thirteen Tips For Stronger Branding.” See the rest of the series HERE.
TIP #5: THINK OF ONE THING THAT COULD GET YOU FIRED
Often, we are our own worst enemies. We come up with a fresh idea, then immediately censor it. “What if my boss doesn’t like it?” “What if it fails and I get fired?” This kind of thinking blocks innovation and is actually hindering your productivity and growth, whether you know it or not.
To snap out of the mindset you’re currently in, I encourage you to try this exercise. Start brainstorming new ideas, and make the objective of your brainstorming to think specifically of ones that would get you fired. I’m not talking about spreading company gossip on your Facebook page or throwing up on the CEO at your holiday party (Yikes. Did anyone actually do that?). I’m also definitely not encouraging you to actually get fired; work experience and a 401K is sometimes too valuable to just give up.
I’m talking about creating an idea that deliberately takes you out of your habitual comfort zone. By thinking in this way, going to the extreme opposite of what’s expected, you actually ladder up your thinking. You might just come up with a nugget of an idea that’s pitch-worthy, even brilliant and highly-marketable. Read more on this creative-thinking technique here.
Check out tip #6 in the series, Fail Harder.
GET PROMOTED WITH BRAND SCHOOL
For more actionable strategies, sign up for Brand School, the premier program that teaches you how to grow your business by growing a stronger brand. From bull’s eye targeting to strategic social media and more – Brand School shares current best practices from Virgin and the world’s best brands and teaches you how to apply these lessons to your business for greater impact from day one. To receive up to date news of the next semester and special offers for BrandTwist social media friends, sign up for the BrandTwist newsletter HERE.
“I learned a lot from Brand School. It inspired me to think outside the box. I have a much deeper understanding of how to effectively build a brand.” – Mike Sass, Entrepreneur