Stand Out in the Real World

Like most of us, I’m spending so much time on the computer, mobile and other virtual devices that I find myself beginning to to think communicating is now a 100% virtual experience, especially for business. But the reality is that the real world has not ceased to be important – far from it. In fact, most of the time it takes a real, tangible connection to ensure a brand makes an impact or an entrepreneur is remembered. Yes, even in a growing virtual and e-mail world, an actual business or greeting card can go a long way.

Online printing has been around for a long time. It has provided everyone with the ability to quickly have business cards or personalized holiday cards printed at a fraction of what it used to cost. There are thousands of online printers to choose from. What makes moo different?

DESIGNED TO STAND OUT

Moo is passionate about one thing, design. They are dedicated to making distinctive design accessible to everyone. Moo’s tagline encapsulates this promise: great design for everyone. They implemented a twist in their brand by taking an unwavering stand for design quality and in doing so, created a niche where their brand excels. This really helps them stand out from all of the other printing brands that focus only on low price and quick printing. Your business card is a powerful representation of your brand. Why would you skimp?

THINK BEYOND THE HOLIDAY CARD

Think outside the tired, worn out holiday card or business card ideas of the past. What better way to have your brand remembered than to give a holiday card created in your business’ colors? Or, give a set of note cards creatively designed with the colors of the recipient’s logo or tag line? An entrepreneur can make a lasting impression by handing out a mini-smartcard with an unforgettable quote or photo on it. Moo makes this possible and accessible to everyone and above all, permits us to do it with stand-out design.

HOW CAN YOU TOUCH YOUR CUSTOMERS WITH A TWIST?

Put your brand within reach of your customers.  Literally. Print it out, hand it out, or give it as a gift. Making it something tangible, that other people can get their hands on, is an effective way to have you and your business shine, in full color! And if you get them to wear your brand with pride (think t-shirt or re-susable tote) they will also be walking brand ambassadors.

Defining what your brand stands for and then expressing it with impactful touch points is essential to growing your business.  But it takes focus and strategic thinking. Brand School, our highly effective, premier branding program, will give you the insight and tools you need to express your brand in both the real world and in the virtual world. Receive more information about the next session of Brand School and get free brand-building tools and tips when you join our mailing list.

This post is part of our Brands That Twist series celebrating innovative brands. Read about other breakthrough brands and more ways to grow your business and brand here

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Does Sex (Always) Sell?

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I’m just back from a wonderful (dare I say “sensual”)  vacation in the South of France.

The weather was warm, the nights were long and, in general, our time was  spent in a relaxed languid and indulgent mode.

Our days and nights were a continuous feast of fragrant, heady wine and mouth-watering  local delicacies: mussels fresh from the Mediterranean sauteed in garlic, ripe figs picked right from the local trees, creamy gelato in inspired flavors and crepes dripping with chocolate…

So with all this rampant hedonism, you think an advertising message using sex as it’s theme would automatically hit a positive note, right?

Well, um no.

This Orangina ad was everywhere, using various wild animals in anatomically “interesting” portrayals.

And as much as my thirst was piqued by the 90 degree days…these ads for the popular carbonated beverage, in my opinion, just fell flat (pun intended).

Beware of Religious Fanatics and Clever Marketing

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This pamphlet gives further support to Marshall McLuhan‘s statement that “the medium is the message”.

While I in no way support the Jews for Jesus organization that publishes and circulates this pamphlet, I do have to (begrudgingly) tip my hat to their marketing prowess.

To get a pamphlet that reads “Beware of Religious Fanatics Handling Out Pamphlets” from a group that many consider fanatical and that is indeed handing out pamphlets…well pretty clever way to address the issue head on.

It certainly made me pick up and read the pamphlet.

While my views on their beliefs have not changed after reading the piece…I have to give credit where credit is due.

I would love to see more brands turn their perceived weakness into a point of engagement and to make more clever use of traditional mediums.

That’s my point of view. What’s your twist?

How have you seen brands use the “medium as the message” in new and interesing ways?

Our online Brand School course will give you the insight and tools you need to keep your brand message and media creative and innovative. Receive more information about the next semester and free tools and tips when you join our mailing list.

Please also check us out on Twitter and Facebook for more insight and discussion on branding.

Brand School had great examples of real companies. I was able to dig even deeper, think of things in a new way, and get new ideas for my brand.It was well worth the fee. – Brenda C.