TWIST: How Fresh Perspectives Build Breakthrough Brands

Twist angle white






TWIST: How Fresh Perspectives Build Breakthrough Brands by Julie Cottineau, available at The



This year my birthday was a big milestone – and it was made even bigger with the launch of my first book! I’ve FINALLY realized my childhood dream of writing a book! I felt blessed to receive so many birthday well wishes and support from friends, family, Brand School students and faculty, all of whom helped me get this far. It’s my story but it’s your story too. Thanks to so many of you who gave your consent to be featured. I am inspired by your passion, the community you have created with each other, and I feel grateful to have been able to play a part in – and TWIST with – your transformational brand journeys.



BT BrandTwistSchoolLogosHSept27withTagline

“Brand School allowed me to get to the essence of my brand. I was able to hone and tighten up my brand. Thank you, it’s a great program.” – Jonathan Flaks, President, Jonathan Flaks Coaching Associates

Twist Book Testimonials


“TWIST: How Fresh Perspectives Build Breakthrough Brands”

Available on Amazon.

I am truly blessed to have finally realized my childhood dream of writing a book!. A huge thanks to all the friends, family, Brand School students and faculty for their inspiration and helping me me get this far. To all who generously share their well-wishes and support, your endorsement means so much and I am full of gratitude and appreciation.  Thank you!


“Every brand should be doing the TWIST.” – Raul Leal, ECO of Virgin Hotels

“This book is a gift to small business owners, packed with information and strategies for potent branding, and full of obvious experience, wisdom and from-the-ground knowledge.” – Sarah Hinawi, executive director, Prupl Center of Learning and Social Innovaiton

“This book encourages entrepreneurs and brand owners across all types of businesses to think outside the limits of their category and take risks, and gives them the tools to make them stand out from their competitors.” – Laura Winston, attorney, Kim Winston LLP

“Julie’s rich experiences as the vice president of brand for Virgin has been brought to life in TWIST — a wakeup call and a road map for building brands that break through and get noticed.” – Raul Leal, CEO Virgin Hotels

“Just pre-ordered what I expect to be an excellent book on the art of branding from BrandTwist’s Julie Cottineau. I’m not a huge reader of business books, but not only is Julie knowledgeable and passionate about the power of brand and how to build one, she’s also an entertaining speaker and I’m sure her voice will pop off the page.” – Matthew Rosenberg, Chief Marketing Officer at ChoiceStream

Read more reviews on Amazon.

“You Know Everybody! A Career Girl’s Guide to Building a Network That Works.”

I’m thrilled to be featured in Marcy Twete’s new book, You Know Everybody! A Career Girl’s Guide to Building a Network That Works. Each week this summer the Career Girl Network is featuring one chapter highlighting one of the interviewees from the book. You can check out an excerpt from the chapter with my interview, “Julie’s ‘Best of the Best’ in Networking Advice,” order the book, and learn more about the Career Girl Network and how they are engaging women nationally in mentoring, networking, and relationship building to advance their careers HERE.

“Results came amazingly quick. Now, my brand name speaks my message immediately and I’ve expanded my reach.”  – Lynn Stull, Owner Arts2Thrive

Get information about priority registration for the next session of Brand School, our highly effective, premier branding program, and receive free brand-building tools and tips when you join our mailing list.

Going Beyond Ideas to Action


Lots of people talk about writing books…but few of us ever do the hard work of putting pen to paper.

Well, my brother Greg Curhan did. He had an idea swirling around in his head about a thriller set in Los Angeles during the Rodney King riots. And instead if musing about it. He wrote it down, and then instead of waiting for someone to want to publish it, he published it himself with the help of Kickstarter.

Kickstarter is an interesting concept where friends, family, even complete strangers can help fund independent creative projects.

The book is called Indomitable Spirit, it’s available on and it’s a damned good read. You might think as his sister I’m a bit biased, but I’m actually a pretty discerning reader and it really is very good.

My brother’s actions got me thinking again about what separates the dreamers from the doers.