A Twist on a Traditional Car Rental


You finally arrive at your destination airport. You’ve been up since 4:00 am to make the 8-hour flight. Tired, stressed and disoriented, you’re not looking forward to waiting for the shuttle to take you to the car rental lot, standing in line to complete paperwork, haggling over which car model and price, and then lugging your suitcase to the far end of the car lot to hunt for your car.

The good news: the folks at SILVERCAR hear you, loud and clear.

With the tagline, “Car Rental the Way it Should be. No Hassle. No Lines. No paperwork.” SILVERCAR is just the ticket for the harried traveler.

To help travelers have a more stress-free, seamless way to reach their rental car, SILVERCAR took the latest mobile and tech trends (Think UBER app) – and TWISTED it with a luxury car experience (Audi) to come up with a solution that streamlines the car rental experience:

You download the SILVERCAR app on your mobile device and contact SILVERCAR when you arrive at the airport. A “concierge” picks you up and delivers you to the SILVERCAR lot – populated by only silver Audi A4’s – which means you know what car you’re going to get every time. Use your mobile device to unlock your car and away you go – with free onboard wi-fi, GPS, satellite radio, and no transponder fees at tolls, to boot. Now available at 10 major cities and airports across the U.S.

Take a look at the latest tech and experience trends outside of your category and think how you could apply them to help your customer have a more positive and seamless experience.  What uncertainty and hassles can you eliminate that would deliver something better?

Brand School gives you the tools to deliver fresh TWISTS and more of what your customers are looking for. See what Brand School’s team of experts can do for you and see if you qualify for a one-on-one Brand Health Check Strategy Session HERE.

BT BrandTwistSchoolLogosHSept27withTagline

“Brand School allowed me to get to the essence of my brand. I was able to hone and tighten up my brand. Thank you, it’s a great program.” – Jonathan Flaks, President, Jonathan Flaks Coaching Associates

Put Your Brand on the Sunny Side of the Street

The weather. Everyone likes to talk about it and there seems to be an endless supply of breaking weather news with TV and online updates, radio reports and The Weather Channel. But here’s the thing – most of this endless chatter doesn’t give us the info we really need: what’s happening in my exact neighborhood at this precise moment and in the next few minutes.

Dark Sky app for iPhone and iPad tells you exactly that. They put a twist on delivering the weather news. They took on the tedious task of filtering through the volume of information we usually have to sift through, curated it and personalized it for us. Dark Sky took the guess-work out of our weather news searching and made it easier for us to know immediately what is happening, right at this very moment, exactly were we are standing, and what we can expect in the next 30-minutes or so.

Dark Sky didn’t invent weather reporting and they didn’t create the first weather app. They put a twist on how the information is delivered. They gave us what we wanted, where and when we wanted it. Your business can do that too.

I hear from so many entrepreneurs that they fear their idea won’t stand out. “There are so many other weather resources out there.” But often what makes a business or brand stand out is not the product or service itself, but how it is delivered.

Think about the ways your market uses what you offer, then curate and filter it for them. Make your business easy to access and maximize the utility for your customers and your brand will be walking in sunshine.

Creating a better user experience by curating and personalizing is an effective means to deliver a powerful brand promise. It takes innovative thinking and strategic planning to identify what your market is looking for and how to bring those ideas to the forefront. Don’t be left out in the rain. Brand Schoolour highly effective, premier branding program will give you the insight and tools you need to walk on the sunny side of the street. Receive more information about Brand School’s next session and get free brand-building tools and tips when you join our mailing list.

This post is part of our Brands That Twist series celebrating innovative brands. Read about other breakthrough brands and more ways to grow your business and brand here

“I received huge value from Brand School. You can’t put a price on that experience. I loved the integrated learning experience and that we walked out of the series with a working brand strategy.” – Rachel Watkins, Brand Development for Large Businesses