Whenever I smell vanilla or Cinnamon I think of Thanksgiving and watching my mom prepare her famous apple pies. Automatically I feel warm and secure.
When I smell fresh cut grass, I think of lazy summer days of my childhood and I feel like anything is possible.
Polo by Ralph Lauren reminds me of my student days and early crushes.
My list could go on and on, and I’m sure you would have lots of examples of your own to add.
So why is scent such a infrequent part of our efforts to create brands that connect on an emotional level?
Here’s an idea, next time you are planning a brainstorming don’t just include visual stimulus. Introduce some scents that are related to the benefits and emotions you are exploring.
Bring in scented candles, spices, food, iconic perfumes. Close your eyes, inhale and let the scents and emotions transport you to vivid associations…and perhaps new ideas.
That’s my point of view. What’s your twist?
What scents transport you?