This post is part of our series, “Thirteen Tips For Stronger Branding.” See the rest of the series HERE.
For today’s post, we’re taking a trip back to grade school. You know, when you had those class projects you brought in to show your fellow students (and hopefully, engaged listeners) about your product, thing or idea? Let’s start there. Read on for another tip to help you brand your business even more successfully.
TIP #7: SHOW, DON’T TELL
Brands must have clear brand promises in order to be successful. But the strongest brands also back up their words with actionable results. Marketers, strategists and social media experts, that means that you need to ensure your experience actually delivers what you say it will. Virgin America has done so well in a relatively short time span because the brand doesn’t just tell you it’s ‘A Breath of Fresh Airline’. It shows you, through unique mood lighting that’s present on each aircraft, a touch-screen RED entertainment system built into the headboard of the airline seats, and the complete ability to control when you order and eat during the flight. Add to that fleet-wide WiFi and a rockin’ elevate points system and you might actually start to feel that seeing is believing. Great brands “walk the talk”. Is your brand blowing hot air, or does it deliver what it promises? Delivery and execution for brands isn’t always an easy task, but brands that show their consumers what they offer, rather than telling it, are the ones that make it to the head of the class.
Check out tip #8 in the series, Find Moments That Matter.
LET BRAND SCHOOL SHOW YOU THE POWER OF BRAND
Brand School is the premier program that shows you step-by-step how to build your brand and grow your business. Brand School takes best practices of beloved brands such as Virgin, Apple, and Zappo’s and teaches you how to apply these lessons right away to your brand. It’s not about the theory of branding. It’s about rolling up your sleeves, learning by doing, and seeing the impact of a stronger brand right away. Sign up for our newsletter to stay up to date on special offers and learn more about the next semester of Brand School HERE.
“Brand School helped me get clear on my messaging and my brand. Now my clients know exactly what it is I bring to my classes.” – Josh Pais, Actor and Founder of Committed Impulse, creativity workshop