See Clearer With a Twist

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Martin Luther King, Jr. said, “Life’s most persistent and urgent question is, ‘What are you doing for others?’”

Today, technology is radically changing how we connect with the world. Everyone wants to be a part of it – “selfies”, Instagram, Twitter, Facebook – are all buzzing 24/7.  But one company is using technology to help others not just be seen – but actually see.

Non profit Be My Eyes took an iPhone and TWISTED it with social media to create a breakthrough app that helps solve some of the everyday needs of the blind.

Through a direct video call the app gives blind people the opportunity to ask a sighted volunteer for help dealing with tasks that require normal vision. With the smartphone’s video camera, the blind person films what they wish to know about and shares it with the sighted helper, who describes what is being shown in the video. By working together they are able to overcome the challenge that the blind person is facing. It can be anything from needing to know the expiration date on a milk carton to getting input on choosing which photo to send to a friend.

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“It’s my hope that by helping each other as an online community, Be My Eyes will make a big difference in the everyday lives of blind people all over the world” – Hans Jørgen Wiberg, Founder of Be My Eyes

What would make life better for your customers and what can you TWIST with to find innovative ways to deliver it to them?

Brand School Master Class teaches you how to find and apply TWISTS that make it easier for customers to enjoy experiencing your business. Enrolling now – see if your brand qualifies HERE.

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“Working with Brand School is an invaluable experience and a really great use of resources because it opens up so many doors and affects so many areas of  your business.” – Sarah Hinawi, Executive Director, The Purple Crayon Center for Learning and Innovation

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