Rube Goldberg in Aisle 3?

Hema, a Dutch department store chain described as a European version of  Target (low prices on generic housewares, and lots of original design) has created this fabulous product page with a great moment of surprise and delight.

Make sure you watch through to the end.

I love how they took this “functional” page and invigorated it with brand personality.

That’s my point of view. What’s your twist?

Have you seen other brands get clever with their shopping pages?

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