“I’m human and I’m not perfect. This is a private matter and I want to keep it that way.”
-Tiger Woods on his desire not to comment on his 2 a.m. car accident on Friday.
Do you think Tiger is taking the right approach?
What damage is he doing to his brand by keeping mum?
Some interesting advice on 5 Critical PR Moves Tiger Needs to Make Now.
Do you agree?
What’s your twist?