Description
Brand School Master provides the greatest value, momentum and accountability for Brand School students. Brand School Master students achieve the most significant breakthrough results from one-on-one strategic consulting specific to their businesses and brand challenges.
BRAND SCHOOL MASTER includes:
- LIVE classes are taught by Julie Cottineau and expert faculty
- Brand School Online including weekly video lessons, strategic brandwork assignments, and the Brand School community forum
- Weekly individual feedback on brandwork specific to your business
- LIVE Extra Help to work through your specific brand challenges
- One-on-One strategy session with Julie Julie Cottineau, former VP of Brand at Richard Branson’s Virgin and a global authority on brand building
- One-on-One strategy sessions with expert Faculty members across Brand, Marketing, Design, Social Media, Personal Image and Legal
- Weekly TWISTS for a fresh perspective
- BHIVE Alumni Network Membership upon graduation
Fall 2020 LIVE Class Schedule: 8 OCT 2020 – 3 DEC 2020
LIVE classes are taught by Julie Cottineau, former VP of Brand at Richard Branson’s Virgin and a global authority on brand building. LIVE classes meet online via Go-to-Meeting. It is key to attend each LIVE to make the most out of Brand School and achieve breakthrough results for your business.
Week of |
LIVE Class Date |
LIVE Class Topic |
LIVE Class Time |
5-Oct | 8-Oct | Session 1: TWIST overview & Brand Diagnostic | 12:30pm – 2:00pm EST |
12-Oct | 15-Oct | Session 2: Define your Ideal Target | 12:300pm – 2:00pm EST |
19-Oct | 22-Oct | Session 3: Build a Distinctive Brand Promise | 12:30pm – 2:00pm EST |
26-Oct | 29-Oct | Session 4: Support Your Promise with Strong Brand Pillars | 12:30pm – 2:00pm EST |
2-Nov | 5-Nov | Session 5: Write a strong tagline and Brand Story | 12:30pm – 2:00pm EST |
9-Nov | 12-Nov | Session 6: Create a brief for logo and web design | 12:30pm – 2:00pm EST |
16-Nov | 19-Nov | Session 7: Innovate Revenue Streams and Touch points | 12:30pm – 2:00pm EST |
23-Nov | 26- Nov | No class – Thanksgiving Break | |
30-Nov | 2-Dec | Session 8: Implementation & Graduation | 12:30pm – 2:00pm EST |