Brand Innovation with a TWIST:
The TWIST is the concept of looking outside your category at successful brands for inspiration and then applying best practices by TWISTing them with your own business.
It is branding in action and critical for real business growth. The TWIST unlocks new perspectives and fresh ideas to propel your business forward and help it stand out in a crowded market.
BrandTwist will partner with Twitter to deliver two impactful sessions during Design Week:
- Key note on Tuesday June 25th at the Marin Headlands
- TWISTING workshops on June 26th in the Twitter offices
- Pre-workshop survey & interviews
- Quick TWIST in store engagement Brand Work (to be conducted prior to Design Week)
- Keynote session on 6/35
- Session Moderation (Two 2 hour sessions or one 4 hour session on 6/26)
- Customized TWIST Worksheets and materials preparation for the TWIST session
- Follow up debrief call with client to discuss top takeaways and recommended areas for further exploration