Who’s your B.A.E.?
WHO is your ideal target that you want to attract Before Anyone Else?
A great brand is a story well told. But do you know who you are telling your story to? WHO is your B.A.E.? Who is your ideal target that you want to attract Before Anyone Else?
So many businesses and entrepreneurs target everyone. They tell us they don’t want to alienate anyone or turn any potential clients away. The problem is, everyone is not your customer. Most brands target everybody and end up connecting with nobody.
You need to focus on the most important audience in order to grow your business. The audience that needs what you have to offer and will become passionate Brand Ambassadors – bringing their friends and colleagues on board as well.
You need to find your B.A.E.
The Brand Audience Evaluation by Brand School will help you check in on your targeting strategy.
- Mission critical targeting questions you need to answer to grow your business
- A 30-minute B.A.E. strategy call with Brand School Faculty to evaluate your targeting strategy and begin to TWIST
- A one-page B.A.E. plan to help you TWIST and move forward