First there was the Kindle e-book from Amazon.
Last week Barnes and Noble launched their own version, the Nook.
It’s billed as “The World’s Most Advanced eBook”.
A quick look through the Nook’s website does show some nifty features.
The demo video is well done and worth watching.
There’s a color coded control panel with screen slide browsing (like the iphone), the ability to change text size while you are reading, customizable screen savers, and you can lend ebooks to friends (presumably who also have Nooks).
It looks like an interesting product.
Definitely a few feature improvements on the Kindle.
By the way it’s not yet for sale but you can “pre-book your Nook”.
The product looks cool, but what really interests me is the Brand.
What are the relative strengths of these brand names? Nook vs. Kindle?
I must admit when I first heard the Kindle name I was immediately intrigued.
It seemed to be related to reading but in a way that was no flat footed or literal.
It made me think a bit.
“Kindle like kindling in a fire by which you curl up and read?”
“Kindle like the intellectual and creative sparks that are kindled by books?”
To Amazon’s credit, they don’t force either of these interpretations on you.
I also liked the two syllables, the softness of it.
Nook on the other hand…
Nook is obviously more literal.
Curl up in a Nook with your favorite book.
But Nook as a word feels a bit like a punch in the stomach.
One syllable, linguistically a bit harsh.
It also feels a bit derivative of Kindle.
Like the brief might have been “we need something like Kindle, but punchier.”
I’ve been going back and forth on whether this is a good naming approach or not.
On one hand, in essentially a two horse race are the comparisons inevitable so you might as well tackle the issue head on?
And perhaps benefit from the awareness Kindle has already created in this new category.
On the other hand, if the Nook is really trying to prove that it is “most advanced” should it advance beyond the established naming convention to something different?
Perhaps something more intuitive-techno sounding?
More like the “i-book” it looks like it’s aspiring to be.
In the end of course, the product itself will drive the success.
But assuming there is some parity, does the name matter?
Maybe I over-think this for a living, but I think it does.
That’s my point of view. What’s your twist?
Nook vs. Kindle: which do you think is a better name ?