Marketing Your Brand Throughout the Holidays, from Alice Jenkins, gives 4 ways your business can make the most of the holiday season (or any season!) to make your brand stand out. This is another in our guest blogger series. Read more about Alice in her bio below. If you would like to be a guest blogger for BrandTwist contact Jamie@BrandTwist.com for more information.
Amidst the chaos that is the holiday season it can be tough to make your brand stand out among the rest. This doesn’t always require innovative creativity or a hefty marketing budget. For the businesses that don’t exactly have a million-dollar budget to air commercials, take up billboard space, and buy every piece of ad-space on the internet, the key to marketing your brand is variety. Here are four cost-effective ways to market your brand this holiday season that will both show good character and expose your brand to the masses:
If there is any kind of parade coming through your town you must be a part of it. Make it a point to get the employees together and build a float that plays off of your particular line of business. Holiday parades receive a relatively large amount of media coverage by their community and if you were to win an award for your float you could receive even more coverage.
2. Branded Item Giveaways
The holiday season is a time of giving. Let your customers know you appreciate their business by giving away a free branded gift with every purchase. For a business the most effective gifts for marketing are the ones that are directly useful during the holiday season. Branded ornaments to hang from the tree, branded pens to sign cards or gift tags with, probably the most underutilized promotional item of the winter; hand warmers. Read more about effective use of SWAG here.
3. Social Media/Website
Customize your webpage with a winter or holiday-themed background. Add mistletoe here, a few snowflakes there; remember your website is an extension of your place of business. Imagine if someone walked into your store and saw nothing to evoke holiday cheer. Constantly update your social media page and let your followers know the most recent deals, hours of business, and any other happenings.
So many businesses fail to see how well a charity fundraiser at their place of business can market their brand and attract new customers. Offer discounts to those who donate a certain amount of food or money to a philanthropy organization. It will establish great public relations for your brand and potentially lure new customers to your establishment.
Parades and social media may seem be the meat of the marketing plate here but don’t neglect the value of good public relations through charity and showing appreciation to your loyal customers with giveaways.
About guest blogger Alice Jenkins:
Alice Jenkins is a marketing writer for the custom pens supplier, Pensxpress. She enjoys helping small businesses come up with new and innovative methods to get their brand out there amidst the holiday cheer. On Twitter she’s @alicejenkins37.