Actually Cunning. As in Cunning, a creative agency with offices in New York and London.
They decided to bring their mission of “driving engagement” to life but creating a corporate logo for their firm that is meant to be changed and played with.
At it’s most basic level it’s a box with a black dotted line border.
But on their website they declare themselves “solutions neutral” and prove this by embracing multiple design solutions for their logo.
These range from the word C-U-N-N-I-N-G spelled out in typewriter keys, dominoes, and letter shaped laundry.
There’s even an ID section on the site that invites “family, friends, clients” to upload their own Cunning logos.
I think it’s rather clever…I mean Cunning.
That’s my point of view. What’s your twist?
Would you ever open up your brand like this?