This article in Today’s New York Times about Toyota’s slow response to a deadly problem literally made me sick to my stomach.
The terror that Highway patrol man must have felt as his car careened at 120 miles an hour is unthinkable.
Many brands go through a crisis at one point or another in their history. And it’s not so much what happens but how they react that the public remembers.
The stakes seem pretty high here and the reaction to such a deadly problem too slow.
Will this blow over with a bit of clever PR back tracking or is this just too much for Toyota to recover from?
I am interested in your twist.