“Launching A Business Is Essentially An Adventure In Problem-Solving”. Richard Branson
Great brands change people’s lives. They make it easier to get things done, open our eyes to new solutions, connect us with like-minded communities and help us to accomplish more. One of the things we a explore on BrandTwist Brand Safaris is how exactly brands solve their customer’s’ problems – and what lessons can your business learn and TWIST with to create loyal brand ambassadors.
Does your customer have a problem with too many options?
Birchbox is a great example of a brand that has solved the issue of how to choose from the hundreds, if not thousands, of new beauty products that seem to pop up every day. They’ve taken the overwhelm out of the beauty shopping experience by curating customizable sample boxes that are delivered each month to your doorstep. You then decide in the comfort of your own home what works for you- and then can easily click through on their site to buy any of the products you’ve tried in a low commitment trial size.
While the brand exists mainly online, they have a brick and mortar store in SoHo. This is one of the favorite stops on our Safari. Our attendees walk away inspired with new ways to make it easier for their customers (in categories way outside beauty) to make confident choices.
Sonos, another favorite Safari stop, is also a great example of a brand that helps their customers solve the problem of what sound system to buy – by showing their product integrated into real life scenarios. This is a big TWIST from the big box electronic retailers where the components are stacked on shelves with no way to evaluate the product.
At the Sonos brand experience store in SoHo – you enter into different rooms where you can sit back and enjoy the music – in different set ups with different components- and make a smarter choice about what’s actually going to work in your home.
The starting location for our next Brand Safari, Microsoft, is another example of problem-solving. In addition to enabling customers to engage with the computers, software, and even video game systems before they buy, they offer support and classes to solve the problem of not being able to take full advantage of your purchase.
Today’s buyer in any category has almost too many options. How can your business TWIST lessons from these solution focused brands to help offer real value to your customers?
Our next BrandTwist Brand Safari is coming up, be sure to reserve your spot now to save as part of our Back to School Back to Brand Building event.