Is a killer idea poorly presented still a killer idea?
Maybe, but it probably has less of a chance of getting sold through.
In my experience, many of the qualities that make creative people great creatives, don’t always make them effective presenters.
I am of course generalizing, but sometimes creative types seem more comfortable interacting with their macs then they do with actual human beings across a conference table.Especially when the conference room is quite full.
Or since they don’t want to be too “salesy” (which is understandable) they come across as lacking conviction or passion for their ideas.
That’s why I was intrigued when a former Interbrand colleague, Darrell Hayden, emailed me and told me he had created a methodology designed specifically to help designers and other creative people hone and improve their presentation skills.
It’s called Speaking of Creative. Check out his website and you can see Darrell in action with some of his students.
He developed this methodology after many years and countless design and branding presentations and also through his work teaching design at the Academy of Art University in San Francisco.
He’s now offering these services to other clients through his newly created consultancy.
I am really intrigued by this idea. And I have a hunch that it probably would help non-creative types as well.
That’s my point of view. What’s your twist?
Does it matter how well Creative people present if the ideas are great in the first place?