Grab a Branding Buddy This Winter

The Purple Crayon Center for Learning and Social Innovation

Winter can be a tough time to get creative

During the winter you can really start to feel cooped up. (Most West Coasters need not apply.) Winter has wrapped its chill around everything, ice is prevalent and you’re feeling pretty blue. In fact, January 21st is commonly known as Blue Monday, the most depressing day of the calendar year. And if you’re anything like most people, going slightly stir-crazy in these winter months can hinder your creativity big-time. I know I struggle with it!

Have more fun and get more done

Which is why I’m telling you, right off the bat, to get outside of your head and into your life. Really. Step outside of your office into the crisp (okay, frigid) winter air and go for a midday walk. Skip out of work an hour early, sit in a coffee shop and start stirring up some conversation with the double caf soy latte at the next table over – and maybe spark some new ideas. Know a friend or even a coworker who frequents co-working spaces, networking events or happy hours with like-minded friends? Tag along!

Energy is a funny thing; the negative sort can break your business and damage company morale. But positive energy can take you to a productive place, especially in branding. I want you to think more about feeding off the energy of others. Put yourself out there for more chance encounters and revitalizing experiences. Even overhearing a conversation about, say, social media, could spark a latent business idea you didn’t even know you had.

COME PLAY WITH ME   

I’ve hosted several workshops for branding and innovation through a partnership with Inc Interactive at the Purple Crayon Center in Westchester, NY.  These are in-person sessions with me and other amazing business professionals. The feedback we’ve received has been amazing and the results and takeaways participants get last long after the session ends. One of the big bonuses to attending workshops and events like these is that you’ll meet other like-minded entrepreneurs you can learn from, and who knows, you may even set up some brainstorming sessions on your own!

Keep a watch on the Purple Crayon Center’s schedule for future workshops or sign up for the BrandTwist list for updates on all our future events.

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