Go Red for Women

Heart disease is a serious condition associated with men but which also affects millions of women. The American Heart Association tapped the Interbrand Verbal Identity team┬áled by Julie to create the name and identity for Go Red for Women – a new initative designed to raise awareness and engagement with women. Omnicom sister agency Cone implemented a national campaign with marketing, PR, media relations, events, promotions and corporate relations strategies. They also created an annual Wear Red day with the now ubiquitous red dress pin. Over $300M has been raised for the cause by Go Red for Women.

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