We TWIST with great minds.

We work with a dynamic team of specialists who constantly push boundaries for fresh perspectives and breakthrough results.

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Our Creator: Julie Cottineau

Julie founded Brand School with a powerful idea in mind: Help you build the brand your business deserves.


Julie Cottineau is the Creator and Dean of Brand School

Julie honed her branding chops at a series of high level client and agency positions including Richard Branson’s Virgin Management, Grey Global and Interbrand. She is the founder and CEO of BrandTwist brand consultancy and best-selling author of TWIST: HOW FRESH PERSPECTIVES BUILD BREAKTHROUGH BRANDS.

She is a highly rated and engaging keynote speaker and a global authority on impactful and effective branding. Julie infuses her infectious passion and deep expertise for branding throughout Brand School. Her master classes, workshops, and infinite TWISTS empower business owners to build the brand their business deserve.

Learn more about the power of the TWIST in this CNN Profile.

Julie's Twist

Building the Virgin Brand – one of the Best Loved Brands on the Planet

Until August 2011, Julie was the Vice President of Brand at Richard Branson’s Virgin USA overseeing branding strategy and brand expression for new Virgin companies in North America such as Virgin Hotels, Virgin Produced, Virgin Charter, and Virgin Money as well as providing strategic brand support for the established Virgin businesses including Virgin America, Virgin Atlantic, and Virgin Mobile.

Creating Impactful Names like Orbitz, AT&T U-Verse, Subaru Tribeca

Prior to joining Virgin USA, Julie served as Executive Director of Consumer Branding and Managing Director of Naming at Interbrand, a leading global branding consultancy. At Interbrand she oversaw strategic brand development and name creation across a wide range of innovative brands. She is responsible for the name creation of brands such as; Orbitz, AT&T U-Verse, Avon beComing retail brand (over 100 skus), Stolichnaya Elit, Heinz EZ Squirt, Hallmark Life Mosaic, Subaru Tribeca, TDameritrade, Syniverse Technologies (formerly TSI Solutions), and Gillette Mach3 CoolBlue.

Helping Kool-Aid Man Rock Out and Healthy Hair Shine Around the World

Prior to Interbrand, Julie worked at Grey Global where she led the development of iconic brands such as Pantene, Camay, Kool-Aid and Honeycomb. Fluent in French, Julie spent three years at Grey Paris as an International Account Director. She graduated Cum Laude from the University of Pennsylvania Annenberg School of Communications with a minor in Creative Writing.

The Unofficial Inventor of the Pet Rock and Ivy League Professor all in one

Julie is the unofficial inventor of the Pet Rock (ask her to tell you the story) as well as an authority in using lateral thinking to help companies break through in competitive markets and create fresh and ownable branding and naming solutions.

She has been an Adjunct Professor of Integrated Marketing Communications at Columbia and Cornell and a frequent commentator on brand strategy, naming and innovation through her blog, on Twitter at @jcottin and in top business media such as Wharton Business Radio, Entrepreneur Magazine, the Wall Street Journal, Open Forum by American Express, the Journal of Brand Strategy and CNN.

Twist with Julie

To TWIST is to seek and apply inspiration. TWISTING with Julie in infinite, fun, and actionable.

Julie is always sharing fresh perspectives that will allow you to tell a brand story that breaks through and builds your business. We have shared a few of her best TWISTING links below. Check them out, stay connected and be informed.

Julie is a highly rated and engaging keynote speaker and a global authority on impactful and effective branding.

She is available to talk to your teams or members of your organization on building your unique TWIST. Contact her with your ideas and we will make it happen.