You’re not the only one – there are plenty of ducks in the pond – and they’re all cute. So how do you stand out? Duck, duck, TWIST! Here are three top twists that you can implement right now that will help you create a more memorable brand:
TAKE ADVANTAGE OF TOUCHPOINTS:
Chipotle’s packaging on their cups and bags contains “passionate ramblings” such as, “I think we could be really good together” paired with a picture of a burrito. This is an engaging TWIST which separates them from the fast food pack. Break out in your category by taking advantage of overlooked moments and materials to send on-brand messages. Packing slips, invoices and receipts, outside AND inside shopping bags and packages make great places for an inspirational and unique note of thanks.
CURATE AN EASIER WAY TO SAMPLE YOUR BUSINESS
Draw inspiration from Birchbox who created an entire company around making it easier for shoppers to try out new products. Make it easier for customers to sample and appreciate your products or services. Include a little SWAG like a sticker, pen, trial size or discount coupon with orders. A price bundle that includes an “entry level” or trial period can make a potential consumer feel more at ease trying your services out.
PLAY UP YOUR LOCATION:
These two successful hotels mastered the power of location to stand out among big chain competitors. Don’t be afraid to be local. Celebrating where you come from can help you get noticed – and help people identify with what you are offering. Have local maps available online and in-house and offer post cards that show your location. Connect with local tourism departments and travel agencies. Partner with neighboring businesses and offer to swap discount coupons or affiliate referral offers.
There is no touch point too small, no free sample that isn’t appreciated and no local watering hole that isn’t a gathering place for those in the know… just add your brand’s unique TWIST to fly above the flock.
What are some TWISTS you could use to increase your brand’s reach?
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“I’ve been able to take a look at the professionalism I offer and have been able to raise my prices to a level of which I didn’t have before.” – Ned Towle, Founderer Westchester Wine School