Do Blondes Have More Fun? Starbucks Thinks So

I recently came across this new Blonde coffee variety from Starbucks and I think it’s a great example of a name that’s descriptive without being boring.

Starbucks could have gone with more traditional descriptors like “Light” for this new variety.

But by choosing the name “Blonde” they are both helping the consumer navigate the choice of the many varieties and imparting a bit of personality – part of the strategy of what has made this brand so strong. They understand that it’s about the experience – not just the functionality. And they have always known that the devil is in the details.

Too often brands think the have to make a choice between clear and clever.

Starbucks shows you can have your (coffee) cake and eat it too.

That’s my point of view. What’s your twist?

What other great descriptive names have you noticed?

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One thought on “Do Blondes Have More Fun? Starbucks Thinks So

  1. To try to keep the coffee aromas in the stores pure, Starbucks banned smoking and asked employees to refrain from wearing perfumes or colognes. Prepared foods were kept covered so customers would smell coffee only. Colorful banners and posters were used to keep the look of Starbucks stores fresh and in keeping with seasons and holidays. Company designers came up with artwork for commuter mugs and T-shirts in different cities that was in keeping with each city’s personality (peach-shaped coffee mugs for Atlanta, pictures of Paul Revere for Boston and the Statue of Liberty for New York).

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