Cupcakes Hit the Streets Julie Cottineau 3 Comments June 30, 2010 Brand Experience This truck is parked permanently in Soho on Broadway. Eye catching and mouthwatering, but I just can’t seem to go for a cupcake in this heat. To me it’s more of a winter time treat. That’s my point of view. What’s your twist? Are cupcakes the new version of the NYC street hot dog?