This summer I got to spend a lot of time doing my two favorite activities: 1) hanging out with my kids and 2) taking long walks with them.
This led to a lot of games of punch buggy and unfortunately…a lot of bruises.
Anyone who thinks a 9 year old can’t hit that hard, hasn’t met my son.
I’m sure you all know the rules, but if you want a refresher, here’s a useful link.
Despite the discomfort of the over energetic punches, I can’t help to continue at marvelling at the sheer brilliance (perhaps dumb luck?) of this phenomenon.
Check out this video from Procter and Gamble (!) for Bounty paper towels.
I applaud the effort to bring some excitement and coolness into the otherwise staid world of paper towels. For the most part I think it works…
Yesterday I wrote about using Video to Spice Up Things Up in your brand communications.
In response, one BrandTwist follower sent me this video from Gillette. It gives how-to instructions for men on keeping their private parts well-groomed.
I think their phrase “When there’s no under-brush the tree looks taller” sums up the video’s message pretty well.
Video is not just for big brands on the Superbowl.
Even so-called “mundane” communciation can be spiced up with a little clever (and inexpensive) video play.
Here’s a great case in point. It’s a video from Image Premiums a company that sells corporate premiums -products such as USB disks, t-shirts, water bottles, etc.
It’s worth a quick watch.
Many of you probably remember the Domino’s fiasco of last April when two employees made a rogue video pretending to put disgusting things in the pizza.
The employees were fired, the video was removed from You Tube and the company issued a statement reassuring people on the quality of their food (and their employees).
If you missed the incident, it’s summarized in this video from the Today Show.
Well, a quick 8 months later, Domino’s is creating it’s own viral campaign with this video called “The Pizza Turnaround”.
My question is whether this effort is an effective authentic response, or whether it goes too far in it’s apologetic tone.