An Older Twist For a New Brand

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“Everyone talks about building a relationship with your customer. I think you build one with your employees first.” Senior vice president of retail and online stores at Apple Inc. and former CEO of Burberry Angela Ahrendts knew that employees are the cornerstones of building a business.

So does Sarah Oliver Handbags founder Sarah Oliver.

Oliver started designing handbags as gifts for friends and family and when stores began to inquiring to sell her pocketbooks she realized she could grow her business. She wanted to keep production in the U.S. but did not have the human resources to do the hand knitting required. Reflecting on dear memories of knitting with her mother and grandmother the idea came to her: why not see if the seniors at the nearby Redwoods Senior Retirement Community would want to sign on as knitters for her handbag company? And right away, an enthusiastic team of senior knitters stepped forward.

Calling themselves The Purlettes, they are the foundation of the business and put a little of themselves into every one of the hand-knit bags they produce for the company. Says Sarah, “When I think of the potential we have to scale and create opportunity for seniors across the country, I just get so excited imagining the possibilities… Every one of our bags tells a story worth telling!”

These hand-crafted bags are more than a stylish accessory, they empower and re-engage seniors in the American economy. By valuing and tapping into an under-utilized and under-appreciated population, Sarah Oliver is building an iconic American brand while delivering a new sense of purpose in senior’s lives.

Your employees are your first brand ambassadors – and a valuable asset. Listen to them; they’re on the front lines and their perspectives can provide invaluable feedback on customer’s experience of your brand. Consider how their unique talents can be an inspiration to innovate fresh ideas for your business.

Brand School gives you easy, actionable tools that you can use right away to boost your brand’s impact. Get access to our team of experts and enjoy support and inspiration from an exclusive community of like-minded business owners, non-profits and entrepreneurs.  Learn more about Brand School and see if your business qualifies for a one-on-one Brand Health Check Strategy Session at BrandSchoolOnline.com.

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“Working with Brand School is an invaluable experience and a really great use of resources because it opens up so many doors and affects so many areas of  your business.” – Sarah Hinawi, Executive Director, The Purple Crayon Center for Learning and Innovation

A TWIST For The Perfect Fit

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With the onslaught of cheap, disposable clothing in the U.S. and busy, demanding lifestyles fewer and fewer people are investing time or money in custom tailoring their wardrobes. Finding the perfect fit seems to be a thing of the past, making it especially difficult for tailors to stay afloat.  Until now…

Take UBER, TWIST it with a tailor, and you get zTAILORS.

ZTAILORS is the first and only online platform that connects tailors with potential customers.  Like UBER, a customer uses an app to call for a tailor to visit anywhere they prefer, at home, at the office, or even a Starbucks.

zTAILORS innovated to serve the needs of both the tailor and the customer. Tailors now have the ability to better serve their local community and the flexibility to choose their own hours. From hemming skirts to tapering jackets, customers now have the easy access to get the perfect fit from a professional tailor when and where it’s convenient for them.

It’s never been easier to have that favorite gown or suit – you know the one, it’s been sitting in the back of your closet waiting to be altered – ready in time to wear at your next special event.

Brand School gives you the tools to innovate and deliver more of what your customers are looking for. See what Brand School’s team of experts can do for you and see if you qualify for a one-on-one Brand Health Check Strategy Session HERE.

What twist can you use to make it easier to deliver more of what your customer needs?

“I’ve been able to take a look at the professionalism I offer and have been able to raise my prices to a level of which I didn’t have before.” – Ned Towle, Founderer Westchester Wine School

 

Top 5 Freedom Brands

Independence Day in the U.S.A. is a time to salute our founding fathers and mothers and take a moment to celebrate the birth of our great country…and of course consume way too many hot dogs and too much coleslaw and beer.

[sc:optinbox]But while enjoying these important festivities, I think there is something else we should salute.

Brands!!!

Not just Brands in general, but Brands that give us freedom. Products and services that allow us to do more, roam freely and achieve a certain level of independence and control over our lives.

Here are  my top 5 “Freedom Brands”, I’d love to hear yours.

(Cue the fireworks please)…

#1)  iPhone

#2)  Netflix

#3)  Google

#4)  Kindle

#5)  Spanx

#1)  iPhone: Like many of my BrandTwist readers, I also have a love/hate relationship with my  iPhone. However, I have to give credit where credit is due. No other brand in my life has given me such a degree of flexibility and freedom.

New Twist on Food Delivery

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Food delivery is not a new concept. Internet based delivery services such as Grubhub and Seamless have even taken food delivery a step further by offering delivery from restaurants that may not offer delivery services. However, up and coming business Dashed.com has TWISTED together the concepts behind Domino’s and rewards programs such Mileage Plus to create their “frequent foodie” points system.

Dashed not only guarantees delivery in 45 minutes or less in various cities in the northeastern United States, every order you make earns points towards rewards such as cash, free merchandise, or FoodlerBucks to put towards your next meal. From free deserts to discounts on orders, Dashed’s rewards program will make good food easily accessible and more affordable.

Running from 8am to 1am, Dashed will deliver meals to your doorstep using drivers that have taken a mandated four-hour training program to ensure a high quality of service. By simply entering in your location, the accessible web interface makes it easy to find different types of restaurants offering food from various different backgrounds.

Thanks to Dashed, hungry customers can enjoy a speedy delivery from a wide variety of restaurants while earning points towards future purchases, a concept that will TWIST how you think about food delivery.

Brand School gives you the tools to innovate and deliver more of what your customers are looking for. See what Brand School’s team of experts can do for you and see if you qualify for a one-on-one Brand Health Check Strategy Session HERE.

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“Working with Brand School … opens up so many doors and affects so many areas of  your business – an invaluable experience.” – Sarah Hinawi, Executive Director, Purpl  Center for Learning and Innovation

A Travel Twist for Pets

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Every pet owner who travels – and can’t bring their pet along – knows how inconvenient it can be to deal with the scheduling around boarding their pets. Most conventional pet boarders aren’t open 24/7 for drop off and pick up, which means extra boarding days for your pet, extra time off work and extra expense for you. But, what if you took a pet boarding & grooming facility put it right at the airport, kept it accessible 24/7 and offered terminal shuttle service and discount airport parking?

You’d have THE solution to every traveling pet owner’s need… and you’d have the hottest growing trend in pet boarding being offered by businesses like Now Boarding and Pet Paradise  – Airport Pet Hotels.

They conveniently place hotels for people at airports, why not for people’s pets?

“We’re running a hotel, but instead of people, we check in dogs, cats, the occasional pot-bellied pig and, once, some llamas.” says Pet Paradise Founder Fred Goldsmith.

How can you make your service or access to your business more convenient? Take a look at where you are not – and consider why you should be there.

Brand School takes a look at best practices of successful businesses and shows you how to twist and apply them to grow your brand. Learn more about what our Brand School Faculty can do for you HERE.

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“Julie gave great examples in Brand School that inspired me to think outside the box. I especially appreciate her attention to everyone’s brands and her insightful comments. Thank you!” – Jamie Lacroix, Marketing Department for a Non-profit