Being an Entrepreneur Can Be Lonely – But It Doesn’t Have to Be

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Solopreneurs, entrepreneurs and small business owners end up spending a lot of time alone, immersed in running their business, working from home or by themselves in an office – and it can be lonely and draining. A highly effective way to break out of the solitary rut is to spend some time at the latest trend in workspace innovation – shared workspaces.

I urge you to check out venues like the Stamford Innovation Center. You’ll be able to interact, exchange ideas with others, and soak up inspiration in beautiful environments that will support you and keep you and your business in the brand-building zone.

Many of these workspace venues offer educational workshops that allow you to interact with like-minded business owners determined to take their brands to the next level. At each workshop participants share their enthusiasm, creative ideas and positive feedback.

To learn more about the effectiveness of in-person workshops, please check out this article, Twist Up Your Space – Wake Up Your Brand.

And, if you’re in the Greater New York City area, please JOIN US at one of our workshops. These interactive workshops will get you ready to launch into high gear with practical advice and tools you can start using that very day. We’ll show you how to:

▪   Create an achievable plan to grow your brand

▪   Reach your most valuable customers

▪   Generate fresh ideas – with a twist!

▪   Connect with like-minded entrepreneurs for powerful results

Sign up for our mailing list to receive word of upcoming Workshops, Brand School Master Class and a one-on-one Brand Health Check Strategy Session.

 

 

 

Entrepreneurial Mastermind with an Adventurous Twist

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“Screw it, just do it!” Richard Branson’s motto has really delivered for him, for the Virgin brand and for countless entrepreneurs inspired by Branson’s success. When you open yourself up to new experiences you gain more confidence and discover new ways to approach old problems.

There’s a lot to gain by getting out of your comfort zone and trying new things. Conferences, classes and meet-ups are a good way for small business owners and entrepreneurs to connect and re-ignite their creative business thinking… but why not kick it up a notch?

Workaway, the first travel agency dedicated to entrepreneurs, takes a mastermind group of entrepreneurs and TWISTS it with a remote travel adventure.

Their premise is to “Get great, like-minded people to spend time together in fantastic surroundings. The goal is to move our businesses to the next level, get new knowledge and relations for life.”

Enrollees can choose from two experiences: a “Camp” where 20 participants stay in a remotely located house for a week; or the “Adventures” trip, which recently has taken enrollees to Mt. Kilimanjaro in Tanzania.

Next time you’re feeling stuck – “Screw it; just do it!” Get together with other entrepreneurial adventurers and get away for some inspiration.

Where would you like to go to shake things up?

Brand School gives you a membership in a community where like-minded entrepreneurs, small business owners and non-profits come together to support one another and spur on innovation. Learn more about the benefits of Brand School and how our team of experts can help boost your business with a one-on-one Brand Health Check Strategy Session HERE.

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“Brand School helped me get the business’ name, brand promise and message clear… thank you… And thanks also for the networking opportunities which have led to big support in my emerging business.” – Nell Panero, Education Consultant

Branding Tips for Better Business on American Express OPEN Forum

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We are thrilled to have been a contributor on branding to American Express OPEN Forum.

If you aren’t familiar with OPEN Forum, we urge you to check it out. This forum, in partnership with Linkedin, is open and accessible to everyone and you’ll find amazing resources for every aspect of running a business, entrepreneurship, marketing and branding. Business owners, entrepreneurs and experts can showcase  expertise, help others succeed and discover ways to help propel business forward.

See more of OPEN Forum and catch additional ways to make your business and fast-paced life a little easier and more profitable, HERE.

Check back in with us here: we’ll keep this list up-to-date with links to all of our posts on OPEN Forum:

Brand School, our highly effective, premier branding program, delivers the tools and steps you need to strengthen your brand and your connection to your customers. Get our free brand-building tips and receive access to updates about Brand School’s exclusive programs when you sign up for our newsletter at BrandSchoolOnline.com. 

“If anyone needs to understand the PROPER professional way that WILL make a difference for branding your business, Brand School is your go-to source.” – Mike Sass, Entrepreneur

“You Know Everybody! A Career Girl’s Guide to Building a Network That Works.”

I’m thrilled to be featured in Marcy Twete’s new book, You Know Everybody! A Career Girl’s Guide to Building a Network That Works. Each week this summer the Career Girl Network is featuring one chapter highlighting one of the interviewees from the book. You can check out an excerpt from the chapter with my interview, “Julie’s ‘Best of the Best’ in Networking Advice,” order the book, and learn more about the Career Girl Network and how they are engaging women nationally in mentoring, networking, and relationship building to advance their careers HERE.

“Results came amazingly quick. Now, my brand name speaks my message immediately and I’ve expanded my reach.”  – Lynn Stull, Owner Arts2Thrive

Get information about priority registration for the next session of Brand School, our highly effective, premier branding program, and receive free brand-building tools and tips when you join our mailing list.

Sharpen Your Digital Fluency to Win the Job

This post, Sharpen Your Digital Fluency to Win the Job, is another in our series providing insight and action steps for those seeking a career in branding. Julie Cottineau gives her top tips and shares insights from her 25+ years at great companies such as Grey, Interbrand and Virgin. You can read more entries in this Career series HERE

Whether you are a raving fan of Facebook – or a hater – it doesn’t really matter.

Part of the appeal of hiring someone in their 20’s is that the hiring manager (often someone in their 40’s or 50’s) believes that you are a Digital Native and that you will help them decipher Instagram from Pinterest and everything in between.

I meet marketing students all the time who say, “I’m not really that into social media.” Well here’s my advice… Get into it. Fast.

If you are interested in branding or marketing, you need to be fluent in Social Media. Not as someone posting vacation pics and snaps of wild karaoke nights – but as someone who understands and appreciates the power of social media to connect with people, create dialogue and build brands.

The latest “hot” social channel may fluctuate or evolve over time (personally I think there is a whole generation of tweens who are going to be more loyal to Instagram then Facebook) but two-way relationships – engagement marketing – are here to stay. And you need to know your Tumblr from your Twitter and how to use it for brands you will be helping to build.

So what’s a budding brander to do? Does this mean you have to become an uber blogger or tweet 24/7? No, but you do need to be able to demonstrate digital fluency:

  • Be prepared in interviews to talk about what brands and branding experts you follow on Twitter.
  • Reach out to experts and agencies through their blogs/twitter accounts. Leave positive, insightful comments. These budding relationships could  help you down the road in your job search.
  • Make sure you have a professional presence on the major social media such as Linkedin and Twitter, and make sure your profiles are up-to-date
  • If you have a Linkedin or Twitter profile, make sure you include a professional, friendly picture. None of those grey portrait outlines or generic blue eggs. They communicate that you are not really committed.
  • And think about starting a blog or a twitter account dedicated to branding, marketing, and/or creativity. No one but your mom may read it at first, but it you post or tweet fairly frequently, it will eventually come up when prospective employers Google your name – and it will show that you are serious about the field.

Want to start increasing your visibility right away? Apply to be a guest blogger for BrandTwist. We’re always looking for great student and guest authors for our blog. Interested? Just send a brief synopsis of your blog idea along with a sample paragraph to Jamie@BrandTwist.com and we will contact you within one week to let you know if your blog idea has been accepted for further development.

BrandTwist does not pay for guest blog content, but we will provide you with a byline that includes your bio and contact details. This is a great platform to reach other people who are passionate about brand. Who knows… maybe your future employer will see your blog post and call you for an interview!

Hone your skills. Brand School, our highly effective, premier branding course, will give you the tools you need to develop your branding skills. Receive more information about Brand School’s next session and get free brand-building tools and tips when you join our mailing list.

Please also check us out on Twitter and Facebook for more insight and discussion on branding.

“Brand School helped me get clear on my messaging and my brand. Now my clients know exactly what it is I bring to my classes.” – Josh Pais, Actor and Founder of Committed Impulse, creativity workshop