The National Dialogue on Cancer (NDC) is comprised of the nation’s key cancer leaders from government, business, and nonprofit sectors who share the vision of a future where cancer is prevented, detected early, cured, or managed as a chronic illness. NDC came to Interbrand for a new brand that captured this powerful mission that goes beyond dialogue to action. Julie led the team to re-brand NDC to C-Change with a new name and identity. Julie represented Interbrand at a dinner hosted by Co-Chairs President George H. W. and First Lady Barbara Bush.
In 1995 Procter & Gamble revolutionized the world of haircare with the launch of Pantene Pro-V the most successful launch in P&G’s 175 year history. The commercial by Julie and her team at Grey Global presented never before seen glorious hair trick shots backed up effectively by the science of pro-vitamins. The result was the fastest recorded growth anywhere in the world ever behind an established brand restage for P&G hair-care, and record high share, sales, and brand equity ratings for Pantene.
Kool-Aid has been kid’s favorite powered soft drink since 1927. In 1997 Kraft Foods with the help of it’s Agency Grey Global took advantage of the growing interest in extreme sports to launch Kool-Aid Mega Mountain Twists, a range of extreme lip-smacking flavors such as Blastin’ Berry Cherry, Grape Berry Splash, and Soaring Strawberry Lemon that featured a newly animated Kool-Aid man mountain biking and shredding it up. Julie was part of the team to create and execute this gnarly product extension. The line had radical business results.
Launched in 1926, Camay Soap celebrated the power of feminine seduction and became a global success for P&G, selling in more than 60 countries. However, by 1992 the trend in personal cleansing was for products with lighter scents and proven ingredients. Camay with its black packaging and heavy fragrance was in danger of becoming outdated. Julie was part of the team at Grey Paris to modernize the brand via new ads that featured essential oils as a fragrant skincare ingredient and also portrayed a more modern woman who was comfortable and in charge of her own sensuality.
Post Honeycomb tasked Julie and her team at Grey Global with re-juvenating the brand through the creation of a 3G animated character the Craving. The Craving represented kids’ out of control hunger (and super ego) that could only be tamed by the delicious and filling crunch Honeycomb cereal. This campaign was the recipient of a 1997 Bronze Effie for advertising effectiveness.