“The apparel world is littered with companies who ruined their businesses trying to change their image and reach a different customer.”
– Gerald Barnes, the president of Neiman Marcus Direct
quoted in NY Times October 11, 2009 speaking about designer Eileen Fisher and her attempt to reach out to a younger, hipper audience.
“Many Americans unwittingly eat ‘impostor’ lobster from Canada. They have to trust my name.”
– Linda L. Bean, LL Bean Heiress
Speaking on her attempts to create a new brand of certified lobster under the Bean name, quoted in the New York Times, October 7th, 2009.
“Nice is the new mean.”
– Lauren Zalaznick, NBC Universal
Speaking on a new trend in friendlier customer service in Hollywood’ s A- list hotels, quoted in New York Times, October 4th, 2009.