All Your Burning Brand Questions – Answered!

Sometimes the terms “brand” and “branding” can feel a bit vague or even overwhelming, particularly for those beginning a business, embarking on the entrepreneur track, or looking to refresh their current brand or business.

Branding is often overlooked as an important initial aspect of building a business or re-building an existing one. Many think that “branding” can be added on after the business gets rolling, but the real value of a strong brand goes beyond what the color, logo, or website offer. If you have a clear grasp on who your business is really trying to reach and what you are promising to deliver, you’ll quickly realize the many ways having strong brand can benefit your business, from taking the stress out of daily decisions, to charging a premium for your product or services, to being forgiven by your following for any blunders. You’ll quickly see why a strong brand can be an entrepreneur’s secret weapon.

But how and where do you start formulating your brand?

Do these questions sound familiar:

  • What is a brand?
  • How does having a strong brand help my business?
  • How do I start developing my brand?
  • I’m not a big business, how can I do what the big brands like Starbucks, Virgin and Zappos! do?
  • How can I make my brand work harder to grow my business?

I recently was interviewed by Jennifer Love, Founder of JenniferLove.com and Co-founder & CEO NibMor for her free weekly video interview series that gives tips and information on building business, sales, and product development. I thoroughly enjoyed  sharing answers to her branding questions and giving tips on how knowing your brand well can help in building your business. There are plenty of tips and takeaways in this fun chat, you won’t want to miss it.

As a followup to the video Jennifer and I answered your branding questions in Twitter chat, using the hashtag #Branding101. It was great fun connecting with Jennifer and the Twitter community. You can read takeaways and highlights from our chat HERE.

If you want to receive notification when Jennifer’s new videos go live, sign up at Jennifer’s site HERE, and you’ll also receive access to special information not available to the public.

 

 

 

3 Opportunities to Move Your Business Forward

JanFeb-Events8

The New Year is a great time to act on your business resolutions, and to help, we’re excited to share with you these upcoming interactive workshops with BrandTwist Founder & CEO Julie Cottineau – all within 30-minutes of New York City. (If you don’t live in the area, perhaps you have a friend or colleague that does and could benefit from these events).

In these hands-on, fun-filled events you will learn how to:

  • Stand out from competition
  • Have more impact with less spending
  • Tell a stronger personal brand story
  • Twist your thinking to create fresh ideas

And more!

Julie will be sharing tools and techniques to innovate your brand — and show you how you can put them to work right away to GROW YOUR BUSINESS! These workshops are normally $250 and up but in partnership with local community business centers, we are able to offer them for a fraction of the price.

Join Julie and other like-minded, inspired entrepreneurs and business owners who are putting their business and brands at the top of their lists this year!

There is also an opportunity to get FREE in-person, one-on-one time with Julie prior to each session. Read more below.

These live events have concluded, but to receive immediate updates about more events like these, Brand School’s exclusive programs and free brand and business-building tips, please sign up for our newsletter:

[sc:optin]

JUMP START YOUR BRAND  At The Purple Crayon Center for Learning and Social Innovation, Hastings-on-Hudson, NY. 

You’ll get 5 sure-fire ways to boost your brand and your business in this interactive session to gain practical insights and takeaway steps, and be infused with the energy of other entrepreneurs and small business owners.

BRAND LIKE A BILLIONAIRE: 5 TIPS I LEARNED FROM RICHARD BRANSON At Serendipity Labs, Rye, NY. 

In this workshop, Julie shares tips she learned from her five years as VP of Brand for Virgin North America and show you how you can make them work for your business. Learn from one of the best-loved brands on the planet and one of the most successful entrepreneurs.

TWIST YOUR BRAND, GROW YOUR BUSINESS  At The W@tercooler Hub, Tarrytown, NY.  

Boost your business with innovative ways to look at old problems from new angles that will help you create new products and services and build loyal brand fans. See how both large and small brands are innovating and how to apply these lessons directly to help your brand stand out.

Please pass these valuable opportunities and offers along to any friends you think may be interested in joining Julie in boosting their business. These hands-on events are a great way to start rocking any business and brand in the New Year.

Each of these events also included FREE, valuable one-on-one time with Julie on days prior to the session. If you are interested in finding out more about a FREE Brand Health Check 45-minute personal strategy session please contact Julie at Julie@BrandTwist.com

We look forward to Twisting with you soon!

Branding Tips for Better Business on American Express OPEN Forum

openforum

We are thrilled to have been a contributor on branding to American Express OPEN Forum.

If you aren’t familiar with OPEN Forum, we urge you to check it out. This forum, in partnership with Linkedin, is open and accessible to everyone and you’ll find amazing resources for every aspect of running a business, entrepreneurship, marketing and branding. Business owners, entrepreneurs and experts can showcase  expertise, help others succeed and discover ways to help propel business forward.

See more of OPEN Forum and catch additional ways to make your business and fast-paced life a little easier and more profitable, HERE.

Check back in with us here: we’ll keep this list up-to-date with links to all of our posts on OPEN Forum:

Brand School, our highly effective, premier branding program, delivers the tools and steps you need to strengthen your brand and your connection to your customers. Get our free brand-building tips and receive access to updates about Brand School’s exclusive programs when you sign up for our newsletter at BrandSchoolOnline.com. 

“If anyone needs to understand the PROPER professional way that WILL make a difference for branding your business, Brand School is your go-to source.” – Mike Sass, Entrepreneur

Can You Name These Red, White and Blue Brands?

Can you name all 38 Red, White and Blue Brands in the Brand Star pictured above?

Scroll down for the answer.

Wishing everyone a happy, safe, and fun Fourth of July!

Celebrate your business by building a brand that stands out and gets recognized! Brand School, our highly effective, premier branding program, gives you the tools and techniques you need to keep your brand shining. Get more information about the next session and a one-on-one Brand Health Check Strategy Session HERE.

 “Brand School had great examples of real companies. I was able to dig even deeper, think of things in a new way, and get new ideas for my brand.It was well worth the fee.” – Brenda Dillion Cavette, Founder Fashionista Tea

v

v

v

v

v

v

ANSWER:

RED, WHITE AND BLUE BRAND STAR BRANDS:

RED:

CNN, Target, CVS Pharmacy, Kool-Aid, Levi’s, Colgate, Jell-o, Coca-Cola, Campbell’s, Johnnie Walker Red Label, Red Bull, ESPN, Band-Aid.

WHITE:

Dewar’s White Label, The White House, Dove, Ivory, Calvin Klein White T-Shirts, Apple, White Diamonds by Elizabeth Taylor fragrance, Nestle Toll House Premier White Morsels.

BLUE:

Blue Buffalo Company, IBM, WordPress, Skype, Intel, LinkedIn, jetBlue, Twitter, GE, Twitter, The Weather Channel, Facebook, AT&T, Ford, PayPal, Lowe’s, Chase.

 

Necessity is the Mother of Brand Invention

“Necessity is the mother of invention.” That expression is as true today as it was when Plato first wrote it, circa 450 BC.

Here is another catchy term, “evergreen topic.” Meaning, a subject  that will always be of great interest to people. One of the biggest evergreen topics is health. If there is such a thing as a health bandwagon, it sure seems like EVERYONE is on it. Now, let’s take all of the above and create a little equation: Necessity + Invention + Evergreen = Brad’s Raw Chips.

Brad’s Raw Chips are a gluten-free, organic, vegan, kosher snack food. Founded by Brad Gruno, who had no experience what-so-ever with baking, cooking or nutritional health products. In fact, he had worked in the telecommunications industry for over 20 years, was 40 pounds overweight with high cholesterol, and was depressed… you get the picture. When Brad decided to get on a healthier track by following a raw diet, he found what he missed most was the flavorful, spicy taste and crunch of snack foods. Out of sheer desperation he began to “play” with kale. He made a kale “chip” and shared samples with friends and family and ta-da… Brad’s Raw Chips were born. Now, he’s expanded the line with other veggies, crackers, and even a snack biscuit for dogs.

It was Brad’s personal quest which led him to focus on a single product that made him stand apart from the thousands of snack foods lining the market shelves. Sharing his story and mastering one specific, singular niche, actually ended up enabling product development and market expansion.

Don’t be put off by taking a look at your own life. What you might want or need may be just the thing to fill a gap in the marketplace, too.

Your target market may have a lot more in common with you and your story than you think. When you share your story you add a deeper dimension to the user experience. You open the way for your customer to identify with you and feel a genuine connection with your brand.

Necessity may be the mother of invention, but identifying your specific niche and honing your brand’s story takes strategic cultivation. Brand School, our highly effective, premier branding program, will give you actionable steps and strategies that you can use to grow an evergreen brand.  Receive more information about Brand School’s next session and get free brand-building tools and tips when you join our mailing list.

This post is part of our Brands That Twist series celebrating innovative brands. Read about other breakthrough brands and more ways to grow your business and brand here

“I was starting my business from scratch and was all over the place when started the course. Brand School really helped me focus. I came out of it with a foundation for my brand that I know will work. Without Brand School, it never would have happened.” – Nicole Lesser, Entrepreneur