The Pocket Dial: An iPhone and Fashion Twist

FALLON

Love your phone, but don’t know where to put it when you’re dressed for a nice evening out? Women can stash their phones in stylish handbags, but what do men in suits do? Cell phones weight down pants pockets and look bulky. Enter The Pocket Dial, invented by The Tonight Show host Jimmy Fallon. Fallon TWISTED debonair fashion with a basic cell phone case to create a new solution to a common problem. The Pocket Dial is an iPhone case that has an interchangeable pocket square – so a gentleman can put his cell phone into his suit pocket and be stylish and unencumbered.

Fallon and his assistant literally hot glued a pocket square to an iPhone case creating the first prototype and marched into J.Crew CEO Mickey Drexler’s office to pitch the idea, and they loved it. Proceeds go to David Sheldrick Wildlife Trust so you not only look good, you feel good too.

Look at old problems from new angles and TWIST your way to new solutions. Consider a homemade prototype to make the idea more real and get others on board. What could you do with a glue gun and a bit of imagination?

Brand School gives you the tools to innovate and deliver more of what your ideal customers really crave. See you qualify for a one-on-one Brand Health Check Strategy Session HERE.

BT BrandTwistSchoolLogosHSept27withTagline

“Working with Brand School … opens up so many doors and affects so many areas of  your business – an invaluable experience.” – Sarah Hinawi, Executive Director, The Purple Crayon Center for Learning and Innovation

A Twist on Personal Security

companion

Arriving safely at your destination is always the top priority whether traveling a long distance or walking around the block. But along the way you might encounter a sketchy situation, feel uneasy or even be confronted with an emergency.

Wouldn’t it be comforting to have your own, personal, security shield? Well, now you can.  Welcome Companion, the peer-to- peer personal safety app that is like a TWIST between home security systems such as ADT and social media like Facebook.

With the Companion app installed on your phone, friends, family or your public safety department can keep an eye on you as you travel.  You launch the app, plug in your destination, select a friend to be your “companion” to “watch” you as you progress along your route, and with just one tap you can send a message stating you are nervous or requesting immediate help.

Companion created a fresh, simple solution for a very real and pressing problem for travellers. It also harnesses the power of peer-to-peer communication which is already prevalent among its target market.

What keeps your ideal customer awake at night? Put yourself in their shoes to develop a solution that will change their lives.

Brand School gives you the tools to innovate and deliver more of what your ideal customers really crave. See what Brand School’s team of experts can do for you and see if you qualify for a one-on-one Brand Health Check Strategy Session HERE.

bt-health-check-2

 

 

 

“Brand School was helped us set structure to our process, define our target and recognize our customer’s motivations. We were able to create timely taglines and better define our branding campaigns.” – Randi Curhan, Development Coordinator for Redwood High School Foundation, Non-profit

Luxury Style With a Twist

kitace

JJ and Shannon Wilson saw a gap in the luxury apparel industry. They wanted sophisticated and luxurious clothing but also desired the practicality and control of stretchy performance wear. So, unable to find what they were looking for, they decided to create it themselves. They took the comfort and ease of the stretchy casual workout clothes they loved – think LuluLemon – and TWISTED it with the indulgent experience they craved – think Mercedes-Benz – and voila! Kit and Ace, designs that “look good and feel amazing.”

To create what they knew their customers would love, (ease combined with plush style) they developed revolutionary fabrics, like Technical Cashmere tm, a cashmere blend that is machine washable.

Shannon and JJ Wilson identified a marketplace void and created a unique, new product line that establishes a new niche in the fashion industry.

There’s always room for innovation. Take a look at what’s missing in your category. Look to other brands for inspiration and apply a creative TWIST that will set your brand apart.

What brand could you TWIST with to create something new and needed?

Brand School Master Class gives you the tools you need to create the TWIST that will take your business further. Enrolling now HERE.

bt-health-check-2

The THINX Revolutionary Twist on Women’s Underwear

thinx

Miki Agrawal not only wants to change how the world thinks about women’s periods, but she wants to liberate women from the constraints of that “time of month”– and she’s doing it one panty at a time.

Ms. Agrawal is CEO and co-founder of THINX, women’s underwear that also doubles as feminine pads.

THINX panties took the practical need for protection (Stayfree pads) and TWISTED it with the sensual way every woman loves to feel (Victoria’s Secret) and created THINX – stylish, comfortable underwear that offers an added layer of protection so women can do more, worry less and feel better about themselves.

One simple TWIST can make a big impact. For every panty sold, one is donated to a women in developing countries to help her live a more productive life without the stigma and encumbrance of lack of supplies.

And by taking something that is a universal need but has traditionally been taboo and addressing it in the open, THINX has become more than a practical product – they symbolize female empowerment and freedom.

What are your customers thinking about – but no one is addressing head on? Let them know you understand and want to help. Your customers will show their appreciationby becoming strong brand advocates.

Brand School is the premier program specifically designed for entrepreneurs and small businesses to help them build their brands.  See how Brand School Faculty can help you realize your business’ potential HERE.

bt-health-check-2

 

 

 

“Working with Brand School … opens up so many doors and affects so many areas of  your business – an invaluable experience.” – Sarah Hinawi, Executive Director, The Purple Crayon Center for Learning and Innovation

A TWIST For The Perfect Fit

tailor

With the onslaught of cheap, disposable clothing in the U.S. and busy, demanding lifestyles fewer and fewer people are investing time or money in custom tailoring their wardrobes. Finding the perfect fit seems to be a thing of the past, making it especially difficult for tailors to stay afloat.  Until now…

Take UBER, TWIST it with a tailor, and you get zTAILORS.

ZTAILORS is the first and only online platform that connects tailors with potential customers.  Like UBER, a customer uses an app to call for a tailor to visit anywhere they prefer, at home, at the office, or even a Starbucks.

zTAILORS innovated to serve the needs of both the tailor and the customer. Tailors now have the ability to better serve their local community and the flexibility to choose their own hours. From hemming skirts to tapering jackets, customers now have the easy access to get the perfect fit from a professional tailor when and where it’s convenient for them.

It’s never been easier to have that favorite gown or suit – you know the one, it’s been sitting in the back of your closet waiting to be altered – ready in time to wear at your next special event.

Brand School gives you the tools to innovate and deliver more of what your customers are looking for. See what Brand School’s team of experts can do for you and see if you qualify for a one-on-one Brand Health Check Strategy Session HERE.

What twist can you use to make it easier to deliver more of what your customer needs?

“I’ve been able to take a look at the professionalism I offer and have been able to raise my prices to a level of which I didn’t have before.” – Ned Towle, Founderer Westchester Wine School