I’m thrilled to be featured in Marcy Twete’s new book, You Know Everybody! A Career Girl’s Guide to Building a Network That Works. Each week this summer the Career Girl Network is featuring one chapter highlighting one of the interviewees from the book. You can check out an excerpt from the chapter with my interview, “Julie’s ‘Best of the Best’ in Networking Advice,” order the book, and learn more about the Career Girl Network and how they are engaging women nationally in mentoring, networking, and relationship building to advance their careers HERE.
“Results came amazingly quick. Now, my brand name speaks my message immediately and I’ve expanded my reach.” – Lynn Stull, Owner Arts2Thrive
Recently I had the pleasure of being interviewed about entrepreneurship and business branding by author, columnist and online talk show host Jane Applegate for her column in smallbizdaily, “The Applegate Report.”
smallbizdaily is an online publication dedicated to Ideas, Insights. Information and Inspiration for Entrepreneurs.
Among the questions Jane asked were:
How do you define “brand”? Isn’t it just a company logo?
What is the biggest mistake business owners make when it comes to branding?
What advice do you have for entrepreneurs just starting a business?
That’s just for starters.
You can check out smallbizdaily and read the entire interviewHERE.
“I highly recommend this class to anybody, to both those who have been in business for a long time, and those just starting out because it will put your business on a different level.” – Dr. Marina Kostina, Distance Learning Specialist, CEO of wired@heart
Forbes columnist Allen Adamson recently came to BrandTwist founder Julie Cottineau for her input regarding the latest digital technology trends and their impact on brands and marketing. She provided insight on how brands like Virgin America use strong visual branding to get their brand story across; and how it’s important to have brand signatures and images be click, shoot and send worthy. In today’s quick-paced technology based markets, it’s even more critical to utilize what Julie calls ‘Word of Eye’ to remain in the forefront of consumer thinking. ‘Word of Eye’ is not only the current trend, but the wave of the future as well.
Please also check us out on Twitterand Facebook for more insight and discussion on branding.
“Brand School had great examples of real companies. I was able to dig even deeper, think of things in a new way, and get new ideas for my brand. It was well worth the fee.”– Brenda Dillion Cavette, Founder Fashionista Tea
Despite the recent setbacks Lululemon Athleticahas had with itsrecall of see-through yoga pants, we are still a big fan of this brand. We believe that all brands make mistakes, but in general, Lululemon does more right than wrong and we think they will weather this setback.
Read about Lululemon and 6 other bewitching brands HERE. This is a great issue of Entrepreneur – dedicated 100% to brand. A must read.
What brands would you put on the “bewitching” brands list? What’s missing? We’d love to hear your twist.
“Julie’s active participation in Brand School and feedback was amazing and helped a LOT. I received great value from this program.”– Leslie Hughes, PUNCHmedia