The 3 Key Areas To Brand Yourself Properly On LinkedIn

Did you know that when people Google your name, LinkedIn is one of the highest ranked sites? Do you want to know you how you can get more for your business out of one of the largest job searching and business networking, marketing and branding sites in the world? In this series about Linkedin, guest blogger, Leslie Hughes, Principal of PUNCH!media, Professor of Social Media and corporate trainer, shares her insider tips. Read more about Leslie and her SPECIAL OFFER for Friends of BrandTwist, below.  If you would like to be a guest blogger, please contact Jamie@herculiz.com

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What do Beyonce, Richard Branson, and Mark Zuckerberg all have in common?

They are all personal brands that stand out beyond their original company brand.

Did you know that when people Google your name, LinkedIn is one of the highest ranked sites?

As taught in Brand School’s Master Class: effectively telling your “elevator story” in 1 floor instead of 20 is essential for making a lasting first impression.

You want people to see that you care about your presence and you’ve taken the time to craft a really professional presence.

The 3 areas that you must focus on are:

  1. Your headline
  2. Your professional photograph
  3. Your LinkedIn Summary

Tip: Use Brand School’s exercise on crafting your pillars helps you to define what makes you unique.

Step 1: Your Headline

Your headline and photo create the one-two punch for a knockout first impression.

By default, LinkedIn updates your headline as your current position. Stand out from the crowd by laser-focusing on your 120-character headline to effectively explain your brand story.

Here are two examples:

Example 1:

Your name

Your title: Helping (insert your target audience) to achieve (insert specific results here)

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Example 2:

Your name

Your title: (Insert what yo do). *Your successful accomplishment)

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Step 2: Your Professional Polished Picture

Your bright and shining smile makes you approachable and may refresh someone’s memory if they’ve forgotten your name.

Ensure it’s a photo of you – alone. No pictures with pets, babies, wedding photos, or cartoon avatars.

Step 3: Craft A Creative Summary

Your LinkedIn Summary is the perfect place to share your accomplishments without sounding arrogant.

Here are some top tips:

  • Write your LinkedIn Summary in 1st person so you appear more approachable (ie. “I am” instead of “Leslie is”
  • Include relevant keywords in the copy and in the specialties section. This will help you rank higher when people search for someone in your field
  • Outline your key target audience. You want people to instantly recognize if you can help them
  • Focus on results and accomplishments. How have you helped people or achieved success?
  • Include a call-to-action: How do you want people to reach you?

Take action now: A 100% complete profile on LinkedIn will provide you with 40x more opportunities, and these three key areas will help you to stand out and become more noticed.

Once you leverage LinkedIn to position yourself properly as an expert in your industry, your profile views will begin to skyrocket and you’ll be sure to receive inbound leads.

This guest post about Linkedin from Leslie Hughes of PUNCH!media is part of our Social Media blog series. Leslie2014highresHeadShot

Leslie Hughes is the Principal of PUNCH!media, Professor of Social Media and corporate trainer.

With over 15 years in both traditional and digital marketing and sales, Leslie has helped clients such as The Children’s Wish Foundation of Canada, Prozac (Eli Lilly), The Canadian Institute of Business Valuators as well as Guardian Life Insurance Company of America to showcase their brand properly, connect with quality leads and convert business.

From strategic Social Media development to crafting the perfect LinkedIn Summary for executives, Leslie and PUNCH!media helps you to build buzz for your business.

Would you like to know more about how build a stronger Linkedin profile to make a fantastic first impression and grow your business or career? Check out PUNCH!media’s Linkedin Training program, designed for the busy professional and gets right to the nitty-gritty of the essentials.  Leslie has generously made a special discount offer available for Brand School members and BrandTwist friends. To receive more about this special offer, click HERE today, and don’t forget to use the coupon code BrandSchool to receive your savings!

More posts from the Linkedin series HERE.

Leslie is a proud graduate of the inaugural first class of Brand School by BrandTwist and can be reached at leslie@punchmedia.ca.

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Announcing: Brand School Summer Session

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Looking forward to summer? As you plan your fun in the sun, make sure to make some plans for your Brand too. Take advantage of the longer days of summer to re-energize your business with Brand School Summer Session.

This is a streamlined version of Brand School Master Class where you get the best of the core principles in less time so you can hit the ground running in the fall for better business  results.

Attract more profitable and loyal customers, tighten your brand story, create a more professional and distinctive brand… and more!

Brand School Summer Session includes:

  •  7 mission-critical Brand lessons over eight weeks.
  •  Videos that you can watch anytime/anywhere (poolside if you like!).
  •  Interactive exercises to directly apply these lessons to your brand.
  •  Access to an intimate, online community of motivated entrepreneurs.
  •  Live weekly office hours via easy-to-access teleconference.
  •  Two 1-on-1 sessions with an experienced BrandTwist coach.

Brand School Summer Session takes place over a concentrated 8 weeks, (Classes run from June 9th through July 24th with no class week of 6/30 for 4th of July holiday) giving you the best of the Master Class Curriculum to put into action right away. 

We are now accepting applications.

Space is limited so don’t wait; apply for your Free Brand Health Check today (all Brand School students must be pre-qualified through a Health Check). See if you qualify, HERE.

Blended Learning Model – Maximum Flexibility

Brand School Summer Session is designed to offer maximum flexibility for the busy entrepreneur. Each week you will receive an email with instructions on how to access the video and exercise for that week’s assignment. It is password protected to create a private, confidential environment for Brand School Students.

You also receive a weekly, live office hour session, plus you are entitled to two 30-minute, one-on-one phone or Skype sessions with a Brand School coach.

See if you qualify, today! 

Connecting: How to Build an Unforgettable Brand

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BrandTwist Founder & CEO and former V.P. of Brand for Virgin, Julie Cottineau, shares her entrepreneurial story and talks about personal branding, innovation, and future brand trends in this interview by Bill Sobel for CMSWire.com. Bill is the principal of SobelMedia and NY:MIEG/The New York Media Information Exchange Group. He’s been described as a media powerhouse and a master connector. (You can connect with Bill on Twitter: he’s @bsobel226 –  tell him we say “Hi”)

CMSWire.com is a popular web magazine published by Simpler Media Group, Inc. There you’ll find an abundance of helpful articles, interviews and resources that keep you in the know about Customer Experience Management, Digital Marketing, Social Business and Enterprise Information Management. Check them out.

Catch Bill’s interview “Connecting: How to Build an Unforgettable Brand” with Julie HERE. 

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3 Opportunities to Move Your Business Forward

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The New Year is a great time to act on your business resolutions, and to help, we’re excited to share with you these upcoming interactive workshops with BrandTwist Founder & CEO Julie Cottineau – all within 30-minutes of New York City. (If you don’t live in the area, perhaps you have a friend or colleague that does and could benefit from these events).

In these hands-on, fun-filled events you will learn how to:

  • Stand out from competition
  • Have more impact with less spending
  • Tell a stronger personal brand story
  • Twist your thinking to create fresh ideas

And more!

Julie will be sharing tools and techniques to innovate your brand — and show you how you can put them to work right away to GROW YOUR BUSINESS! These workshops are normally $250 and up but in partnership with local community business centers, we are able to offer them for a fraction of the price.

Join Julie and other like-minded, inspired entrepreneurs and business owners who are putting their business and brands at the top of their lists this year!

There is also an opportunity to get FREE in-person, one-on-one time with Julie prior to each session. Read more below.

These live events have concluded, but to receive immediate updates about more events like these, Brand School’s exclusive programs and free brand and business-building tips, please sign up for our newsletter:

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JUMP START YOUR BRAND  At The Purple Crayon Center for Learning and Social Innovation, Hastings-on-Hudson, NY. 

You’ll get 5 sure-fire ways to boost your brand and your business in this interactive session to gain practical insights and takeaway steps, and be infused with the energy of other entrepreneurs and small business owners.

BRAND LIKE A BILLIONAIRE: 5 TIPS I LEARNED FROM RICHARD BRANSON At Serendipity Labs, Rye, NY. 

In this workshop, Julie shares tips she learned from her five years as VP of Brand for Virgin North America and show you how you can make them work for your business. Learn from one of the best-loved brands on the planet and one of the most successful entrepreneurs.

TWIST YOUR BRAND, GROW YOUR BUSINESS  At The W@tercooler Hub, Tarrytown, NY.  

Boost your business with innovative ways to look at old problems from new angles that will help you create new products and services and build loyal brand fans. See how both large and small brands are innovating and how to apply these lessons directly to help your brand stand out.

Please pass these valuable opportunities and offers along to any friends you think may be interested in joining Julie in boosting their business. These hands-on events are a great way to start rocking any business and brand in the New Year.

Each of these events also included FREE, valuable one-on-one time with Julie on days prior to the session. If you are interested in finding out more about a FREE Brand Health Check 45-minute personal strategy session please contact Julie at Julie@BrandTwist.com

We look forward to Twisting with you soon!