6 Graduate Gifts with a TWIST

It’s officially graduation season, and the pressure to find the perfect gift is on. Whether it be high school, college, or a pursuit of other higher education, your graduate has worked hard. Keep reading to discover brands and products with a TWIST that your graduate will love.

Ban.do Planner and Stationery

Ban.do planner and stationery

Many schools provide their students with a planner with space for schedules and notes, but what these planners lack is personality. Ban.do is a stationery brand that specializes in planners with a TWIST. They come with fun stickers, and each monthly page is adorned with artwork by independent artists. Give the gift of practicality with style, and help your college freshmen stay on top of their studies, and your newly minted adults a way to keep track of their appointments. Get it here.

A Guide to Adulting

Grow the F*ck Up by John Kyle

Just because they’ve graduated, doesn’t mean that they know how to navigate the world just yet. Instead of throwing them into the unknown, nudge them in the right direction with a hilarious guide to adulthood and doing things on their own. From useful tips like how to do laundry to financial advice about credit cards and loans, John Kyle’s got adulting with a TWIST covered with Grow the F*ck Up.

Travel

FlightGiftCard

One of the major limitations of traveling is the cost. Traveling is a great way for your giftee to experience the world and all of its cultures. Flight tickets can be expensive, so knocking down some of that expense will have your grad feeling grateful. This is super helpful for those grads planning a semester abroad.

While some airlines have their own specific gift cards, FlightGiftCard is a great TWIST on limitless travel because they can choose from over 300 airlines to get to their dream destination.

MUJI

MUJI

If you’ve ever walked into a MUJI flagship store, you know that the brand brings minimalism to a new level. MUJI’s simplistic design in everything from their refillable pens to their storage units appeals to those who want a clean look for their home. If your graduate is moving into a not-so-spacious college dorm or their first adult apartment, MUJI is the spot to take organization to the next level with a minimalist TWISTall with an affordable price tag.  Check out the MUJI website here.

Urban Outfitters

Urban Outfitters

For the past couple years, items deemed “vintage” have been trending. Old-school favorites like the record player and film cameras have made a comeback, and Urban Outfitters is a retail store that has played a role in the revival. Feed your own nostalgia, and give your grads a gift of timeless cool with a modern TWIST.

The Personal and Professional TWIST

TWIST: How Fresh Perspectives Build Breakthrough Brands by Julie Cottineau

Give your grad the gift of getting noticed. Standing out in the bigger pond of college or the competitive job market is important to embracing all of the opportunities in front of them. Help them advance in both their personal and professional life with a signed copy of Julie Cottineau’s TWIST: How Fresh Perspectives Build Breakthrough Brands. Add a personal touch by including their name in the order for the dedication.  

If your grad isn’t all that into reading, or you’d like to help expand their knowledge even further, consider a BrandTwist Personal Brand Plan. Maximize their potential with this 30-minute strategy session that will help your grad to seize the opportunities that they deserve, and distinguish them from the rest of the pack.

This post was researched and written by our own BrandTwist intern and soon-to-be graduate Mijyo Sasaki. She is a graduating senior at Dobbs Ferry High School who will be attending RIT in the fall to pursue International Business and Marketing, and has a passion for the fashion industry. Thanks Mijyo! We love your TWISTS and wish you all the best in college.

How to Represent Your Brand at Big Events

In May I was asked to be a part of two amazing events with strong (and unique) brand experiences. First I stopped by the Business and Burgers segment during the Newfronts with Entrepreneur TV to talk TWISTS and burgers. The next day I headed to Northern California to join Tyra Banks at Stanford Graduate School of Business to talk TWISTS for personal branding.

Representing Your Brand on stages like Entrepreneur and Stanford Graduate School of Business

I think you’ll agree, both of these events had their own unique and very strong brand experiences, and in both cases, multiple large brands were involved. In events like these, the challenge becomes how do you make sure YOUR brand connects and stands out?

It all comes down to three Rs…

  • Research
  • Represent
  • Repeat

Let’s talk research.

For years we’ve heard about the importance of doing your “homework”, but for many business owners they skip over doing it before these types of events, and this is where you can lose some important brand leverage.

Before both events, I was in continuous contact with the teams putting on the events so I could know not only the details and expectations, but also how I could best support the event, and the event leaders.

By connecting with them before the event and digging in on my own research I was able to do two very important things.

First I was able to offer relevant recommendations that could help the event and hosts. This allows me to stand out to them, and that’s valuable not only the day of the event or for future events, but for possible partnerships in the future.

Stanford Graduate School of Business Brand TWIST exercise

The second thing it allows me to do is over deliver for the audience. I know exactly who they are before I entered the room and that allows me to make sure my content is directly targeted at them. I am able to make sure they hear it and remember it.

This research can happen right up until you go on stage. Before the Business and Burgers segment, I asked the guest chef about the burger and what the TWIST was. This allowed me to highlight the great burger and talk TWISTING. I wouldn’t have been able to do that if I hadn’t taken the time to ask a few quick questions. In case you are curious, it was a pinch of cinnamon added to the lamb burger. YUM!

Let’s talk represent

Representing your brand is more than carrying your card and handing it to everyone you meet. You’re a walking and talking example of your brand. This means you can be a constant visual reinforcement of your brand through wearing your brand colors, but also it means living your brand promise, so think not only about the color but the style as a whole.

Julie Cottineau and Tyra Banks talked Personal branding at Stanford Graduate School of Business

It’s also important to have collateral that represents your brand, and if you have a book – that gets really easy. I went back and forth about carrying books with me for the Business and Burgers events, and I’m glad I did. We ended up having one on the table during our chat. The same thing happened at Stanford. After the class, Tyra went live on Facebook with some students and held the book while sharing how she enjoyed it.

Remember this is all about being visual, what can you put in front of your audience’s eyes that will help them remember who you are? It doesn’t have to be a book, it can be a “report” of findings with your logo loud and proud on the cover.

Let’s talk repeat

One of the most important parts of Brand School is knowing your core brand message, and that’s because knowing that allows us to build everything else. I don’t think you’ll be surprised to know that for me it always comes back to the TWIST.

Julie Cottineau looks for the brand TWIST in a burger

That’s why during my time at Business and Burgers I asked about the TWIST in the burger. I also complimented the hosts on their own unique TWISTS – revving up business content with engaging cooking tips and, fun to eat, delicious (messy) burgers! It allowed me to have another place in the conversation to talk TWISTS. Even better was a way for me to talk about my core message, without just talking about me. It allowed me to highlight that you can find the TWIST in anything.

You’ll also notice in the videos from Entrepreneur TV and Tyra Banks we use the word TWIST a lot because it’s all about repeating that brand message in new and creative ways so that you can connect with the people listening.

It’s important to remember though, my ability to repeat came from doing the research, and visually representing the BrandTWIST brand.

What tips to do you have to help your brand shine during important events? Share them here at our BrandTwist blog.

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BrandTwist’s Julie Cottineau on HispanicMPR.com

bt-hispanic

In this interview for the Hispanic Marketing & Public Relations website host Elena del Valle discusses how you can TWIST to build a power brand with BrandTwist & BrandSchoolOnline.com Founder and Best Selling Author of TWIST: How Fresh Perspectives Build breakthrough Brands, Julie Cottineau. 

You’ll learn how to look for TWISTS that bring customers deeper into the experience of your brand and inspire them to share and help keep your product, service or business on the social radar.

Click HERE to listen.

Twist angle white

Finding the right TWIST can help your brand innovate and deliver. In TWIST: How Fresh Perspectives Build Breakthrough Brands, Brand School founder Julie Cottineau provides a clear road map to build a stronger more distinctive brand – complete with examples from real life small business owners who have successfully completed our Brand School program. Pick up your copy today.

Branding Twists from Julie Cottineau on KGO Radio with DreX

julie-on-kgoJulie Cottineau, BrandTwist and BrandSchoolOnline.com founder, former VP of Brand for Virgin and author of “TWIST: How Fresh Perspectives Build Breakthrough Brands”, on KGO 810 Radio, San Fransisco with DreX, talking branding and business-building tips and takeaways for the business owner, non-profit and entrepreneur.

LISTEN to the entire interview:

WATCH  VIDEO SEGMENTS of the Interview:

Segment #1 – How Julie started TWISTING. The Pokemon trend, augmented reality and how you can make it work for your business. How branding is invaluable for small businesses.


Segment #2 – Personal branding, icons, lessons learned from the campaign and brands of Donald Trump and Hillary Clinton, how brand touch points work, how to find inspiration even if you’re just a numbers person, how failure can help you.

Segment #3 – Branding tips for women, perfectionism, working effectively with a team, personal branding as it relates to your business, using twists to help your business stand out, and help you make better business decisions, finding inspiration from other brands.

Segment #4 – Looking beyond what a product is to what it offers, reflections on the San Francisco brand, focusing on specific characteristics of your customer, customer service to differentiate your brand, social media marketing, how narrowing your marketing/branding focus will expand your reach, stay away from “me too” marketing.

 

Twist angle white

Finding the right TWIST can help your brand innovate and deliver. In TWIST: How Fresh Perspectives Build Breakthrough Brands, Brand School founder Julie Cottineau provides a clear road map to build a stronger more distinctive brand – complete with examples from real life small business owners who have successfully completed our Brand School program. Pick up your copy today.

TWIST Your Elevator Pitch to Stand Out

aerobics intstructor with mature woman exercising

I finally established my full-time career coaching practice but my “elevator pitch” was far from stellar. There were dozens of other coaches saturating the landscape: life coaches, career coaches, purpose coaches, coaches for coaches… so how would I stand out? It was time to hone my elevator pitch, add a TWIST that would distinguish me from other coaches and be more compelling. When faced with skepticism or confused stares, how could I succinctly explain to people what I did for a living, and powerfully demonstrate my value in a less-than-two minute pitch?

And then, I happened to notice a TV commercial for a local gym. Actually, it hit me like a ton of bricks (or maybe a dumbbell): I’m like a fitness trainer, but for your job search and career development. What would it look like if I TWISTED my career coaching business with a gym instructor?

  • A fitness trainer guides you but you do the heavy lifting. I provide the guidance and outline the career roadmap, but my clients have to take the action themselves to achieve their professional goals.
  • A fitness trainer helps you to be fitter and more attractive. I help my clients polish their professional skills and appear more attractive to current bosses and prospective employers alike.
  • A fitness trainer boosts your confidence. I empower my clients to impress their colleagues at the next big meeting, or crush that important company-wide presentation, or ace their next job interview.
  • A fitness trainer helps you increase your speed and agility. I help my clients achieve their professional goals more efficiently, with less time spent on excuses and more time spent on action; I provide critical support and guidance to accelerate career progress and overcome past hurdles.
  • A fitness trainer is a waste of money if you’re not ready to hustle. I only work with clients who want to improve on their weaknesses and are willing to put in the work on a regular basis. Whether they want to level-up in their current company or switch careers entirely, the path to success often requires weeks or months of effort. It doesn’t happen overnight.

So, much like a fitness instructor, I provide a strategic mix of support and heavy-duty accountability, with a kick in the rear when it’s needed most. Now my elevator pitch has the TWIST to help my business get remembered, “Take a gym instructor and TWIST it with business goals and you have a career coach.”

About the author:

Screen Shot 2016-06-06 at 1.20.51 PM.

David Wiacek is a NY-based, globally-minded career coach and copywriter. He helps squash his clients’ fears and brings back wonder into their professional lives. He also crafts catchy copy for businesses—both in print and online. Check out his work at davidthefixer.com

 

Twist angle white

Finding the right TWIST can help your brand innovate and deliver. In TWIST: How Fresh Perspectives Build Breakthrough Brands, Brand School founder Julie Cottineau provides a clear road map to build a stronger more distinctive brand – complete with examples from real life small business owners who have successfully completed our Brand School program. Pick up your copy today.