Stand Out in the Real World

Like most of us, I’m spending so much time on the computer, mobile and other virtual devices that I find myself beginning to to think communicating is now a 100% virtual experience, especially for business. But the reality is that the real world has not ceased to be important – far from it. In fact, most of the time it takes a real, tangible connection to ensure a brand makes an impact or an entrepreneur is remembered. Yes, even in a growing virtual and e-mail world, an actual business or greeting card can go a long way.

Online printing has been around for a long time. It has provided everyone with the ability to quickly have business cards or personalized holiday cards printed at a fraction of what it used to cost. There are thousands of online printers to choose from. What makes moo different?

DESIGNED TO STAND OUT

Moo is passionate about one thing, design. They are dedicated to making distinctive design accessible to everyone. Moo’s tagline encapsulates this promise: great design for everyone. They implemented a twist in their brand by taking an unwavering stand for design quality and in doing so, created a niche where their brand excels. This really helps them stand out from all of the other printing brands that focus only on low price and quick printing. Your business card is a powerful representation of your brand. Why would you skimp?

THINK BEYOND THE HOLIDAY CARD

Think outside the tired, worn out holiday card or business card ideas of the past. What better way to have your brand remembered than to give a holiday card created in your business’ colors? Or, give a set of note cards creatively designed with the colors of the recipient’s logo or tag line? An entrepreneur can make a lasting impression by handing out a mini-smartcard with an unforgettable quote or photo on it. Moo makes this possible and accessible to everyone and above all, permits us to do it with stand-out design.

HOW CAN YOU TOUCH YOUR CUSTOMERS WITH A TWIST?

Put your brand within reach of your customers.  Literally. Print it out, hand it out, or give it as a gift. Making it something tangible, that other people can get their hands on, is an effective way to have you and your business shine, in full color! And if you get them to wear your brand with pride (think t-shirt or re-susable tote) they will also be walking brand ambassadors.

Defining what your brand stands for and then expressing it with impactful touch points is essential to growing your business.  But it takes focus and strategic thinking. Brand School, our highly effective, premier branding program, will give you the insight and tools you need to express your brand in both the real world and in the virtual world. Receive more information about the next session of Brand School and get free brand-building tools and tips when you join our mailing list.

This post is part of our Brands That Twist series celebrating innovative brands. Read about other breakthrough brands and more ways to grow your business and brand here

bt-health-check-2

Sweeten Your Brand with Innovation

Valentine’s Day has just passed. Searching to find a sweet little something to give as a gift online became a bit of a chore, revealing little more than those tried-and-true V-Day staples: chocolates, sparkling wines, roses and perfumes — that was until I came across a unique twist on an otherwise everyday item, honey.

Bee Raw Honey. This brand incorporates several solid branding concepts and executes them very well:

Niche: one item, well- mastered.

Name: we instantly know exactly what it is and by using the word “raw,” we know what makes it unique.

Location: proudly promoting and supporting the importance of local artisanal sources.

BUT WHAT MAKES THEM TRULY STAND OUT IS THEIR PACKAGING TWIST

They took a plain pantry staple and presented it in a way that elevates the way we think about it. We now can enjoy honey with a culinary perspective we never even considered before.

Like an elegant wine tasting experience, Bee Raw Honey offers us the opportunity to sample several flavors of honey by packaging smaller “sample tasting flights” together in a unique wooden stand. They’ve made it even easier for us to experience their product in a new and innovative way by providing food pairing ideas, menu suggestions, and recipes.

Your brand doesn’t need to be a food-related business to benefit from Bee Raw Honey’s sweet branding success.

HERE ARE THE LESSONS YOUR BRAND CAN APPLY

Think outside the box, or create a better box, literally. The way your promise is delivered does matter. Packaging may be the first physically tangible contact your market has with you; use it as an opportunity to make a lasting impression.

Give your market something new to do. Tell your market how to use your product in a new, innovative way and make it accessible.

Find innovative ways to present who and what your brand is all about. We know that executing on this concept may not  always be as easy as it sounds. We understand the challenges in creating a strong, clear and reinvigorated brand. Brand School, our highly effective, premier branding program, will give you the tools you need to develop your brand and use it to make your business buzz. Receive more information about the next semester and also receive free brand-building tools and tips when you join our mailing list.

Editor’s note: This is an entry in our blog series called “Brands That Twist”. We are celebrating entrepreneurial brands and highlighting lessons that your brand can use right away to grow your business. We hope you enjoy and we’d love to hear your suggestions for future brands to feature. Just let us know in the comments section of this post. Happy Branding!

“I learned a lot from Brand School.  It inspired me to think outside the box. I have a much deeper understanding of how to effectively build a brand.” – Mike Sass, Entrepreneur

Find Moments That Matter

This post is part of our series, “Thirteen Tips For Stronger Branding.” See the rest of the series HERE.

TIP #8: FIND MOMENTS THAT MATTER

Many marketers fall into the trap of thinking that branding always has to be a huge gesture, a big billboard, a knockout commercial, etc. And while branding IS effectively promoted that way, sometimes, the little moments matter the most when it comes to reinforcing your brand promise. Think about the trivia tidbits on the inside of Snapple caps, the kooky smile on Amazon’s box every time you receive a home delivery, or the branded logo on the bottom of the Virgin Atlantic salt and pepper shakers. What little moments could your brand be overlooking? It could be a small line of copy on an invoice, or a greeting that loads as your website boots up. Take just five minutes out of your daily routine to stop and think about a potential mundane moment that, in fact, could surprise and delight your customer and creates a stronger brand connection in the process.

Remember, with a little creativity there can be tons of magic in even the smallest moment.

Check out tip #9 in the series, Make Your Brand Personal.

BRAND SCHOOL ADDS A TWIST TO YOUR BUSINESS

Brand School is the highly effective, premier branding program specifically designed to meet the needs of small business owners and entrepreneurs. Learn more about Brand School here and read testimonials from many of Brand School’s satisfied former participants. To receive news about special offers and stay up to date on the next semester, please join our newsletter.

bt-health-check-2

 

 

 

“Quality information. The value is priceless. I loved every minute of it! I’ve recommended Brand School to industry friends and colleagues.” – Barbara Wanzo, Non-profit Homeowner Services