Trader Joe’s Caring With a Twist

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When we are feeling down or under the weather, we all need some comfort. We love Trader Joe’s packaging TWIST. They use the tissue box packaging to let you know they care and want you to feel better! We love the personal signatures like “love, tissue” that brings the point home.

What will help make your customers feel more loved? Little touch points, like packaging copy, are a great way to ad a little delight to their day – and keep you fondly on their next shopping list.

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Finding the right TWIST can help your brand innovate and deliver. In TWIST: How Fresh Perspectives Build Breakthrough Brands, Brand School founder Julie Cottineau provides a clear road map to build a stronger more distinctive brand – complete with examples from real life small business owners who have successfully completed our Brand School program. Pick up your copy today.

Entice Your Customers with a Color Twist

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In a fast-paced, fast-food world, finding that one little TWIST to make your product stand out is pivotal to gaining attention and building brand interest.

Take a Cartier box, who’s brand signature red color immediately gains your attention and signifies there is something wonderful to be found inside – twist it with a burger – and you get Burger King’s Red Whopper. In a sea of endless beige and brown burgers, Burger King Japan, with a limited budget and a R&D and marketing team of only five people, came up with a little twist that packed a big punch – color. Four years ago they successfully launched a “Black Burger”.

This year, they wanted to shake things up a bit, and launched a limited edition Red Burger – which was a red version of the “Angry Whopper”.  Says Burger King Japan’s general manager of business management Masanori Tatsuiwa, “We’re not using any creative agencies for these products. And this way we don’t need any big money to expand our awareness in the market.” “We thought making it red would make people curious and express the hot taste.” (AdAge)

And right they were. Before the product even launched, more than 150 headlines in English alone appeared in a Google search right out of the gate.

The Aka Samurai from Burger King Japan. There's also a version with chicken.

You don’t need a big budget or need to reinvent the wheel. It only takes the willingness to give a little twist a try. Just like Burger King did, your business can introduce a simple twist to stay fresh and current.

We know we’d make our burgers purple or pink… what color would your brand twist with?

In Brand School we give you easy, actionable tools that you can use from day one to boost your brand’s reach. You’ll have access to our team of experts and enjoy the ongoing support and inspiration from an exclusive community of like-minded business owners and entrepreneurs to help you stay on track and bring fresh ideas to market.  Learn more about Brand School and see if your business qualifies for a one-on-one Brand Health Check Strategy Session at BrandSchoolOnline.com

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“Working with Brand School is an invaluable experience and a really great use of resources because it opens up so many doors and affects so many areas of  your business.” – Sarah Hinawi, Executive Director, The Purple Crayon Center for Learning and Innovation

Business Cards with a TWIST

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You work hard to get your business launched – now, you want it to be remembered, long after that networking event, handshake, or chance meeting at the airport…so you hand over your business card. Even in todays high tech environment the business card is still the gold standard touch point. But how can you add a TWIST to your card so it stands out in a pile?

When we designed the BrandTwist logo and business cards we wanted to stand out and reinforce the idea of the TWIST – our approach of looking at common business challenges with fresh perspectives to ensure breakthrough results. So we chose bright pink and purple colors that really stand out as well as the TWISTED “T” in the logo. We also included a graphic layout that includes TWISTING vectors with the little “notch” that bring the TWIST to life. But the real reinforcement is that the receiver of the card literally has to TWIST it to read all of the information because the layout changes from vertical to horizontal when they go from front to back.

With a little creative thinking a business card can provide a unique, entertaining or even whimsical interactive TWIST to your brand experience that will keep you at the top of the card pile in your customer’s eye.

What creative TWISTS have you seen or used in your favorite business cards?

At BrandSchool we give you the tools you need to make your touch points work harder for your business and brand. Learn more about our next session and a one-on-one Brand Health Check Strategy Session HERE.

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“Brand School showed me what fun it is to actually work on my business.” – Jean Carucci, Carucci Consultants

A Twist That Can Save the Planet

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Plastic bottle caps are washing up on ocean shores and posing environmental health and safety concerns. They are actually number 5 in a top 10 list of commonly found pieces of trash on the shores. The problem is clear, but so far no one has come up with a solution to keep these caps out of our oceans and landfills. That’s until now. Clever Caps has taken a conventional water bottle cap and TWISTED it with a Lego block – they’ve created an innovative solution for a world increasingly concerned about environmental pollution and trash build up.

With Clever Caps, users can create everything from furniture, to light fixtures, to art pieces, to children’s toys – and they interlock with similar crafting blocks already on the market.

We were so impressed by this TWIST that we donated to a crowd funding campaign on Indiegogo. You can too.

Just by adding one simple out-of-category twist, Clever Caps created an all-around friendlier bottle cap that’s fun and more environmentally friendly.

Brand School Master Class gives you the tools you need to create the TWIST that will take your business further. Enrolling now HERE.

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“Brand School’s guidance and support has helped grow my business to new depths of expansion, creativity and financial worth… and keep it growing and transforming to passionately share what I love with others.” – Deborah Coulter, deborahcoulterartflow.com

A Delightfully Cheesy Twist

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A sure way to your customers’ hearts is to make it easy for them to enjoy you anywhere and any time. This creative TWIST was produced by German ad agency Kolle Rebbe for The Deli Garage, a food label that supports small manufacturers of delicacies, as a limited first edition of 500. It was sold out 2 weeks after its launch!

Take a Pencil & Sharpener, twist it with parmesan cheese and you have Parmesan Pencils, a unique product that permits cheese-lovers to have freshly-grated cheese close at hand. The Parmesan Pencil “Sharper” flakes the cheese, and you can keep your “pencils” right in a briefcase or purse. Isn’t everything better with cheese?

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Helping your customers getting easier access to your brand will turn casual buyers into loyal ambassadors. What TWIST can you add to make your product or service always top of mind?

Brand School gives you the tools to develop innovative touch points with a TWIST. Find out if your business qualifies for a one-on-one Brand Health Check Strategy Session HERE.

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“If anyone needs to understand the PROPER professional way that WILL make a difference for branding your business, Brand School is your go to source.” – Mike Sass, Entrepreneur