Is it Too Late for Toyota?

This article in Today’s New York Times about Toyota’s slow response to a deadly problem literally made me sick to my stomach.

The terror that Highway patrol man must have felt as his car careened at 120 miles an hour is unthinkable.

Many brands go through a crisis at one point or another in their history. And it’s not so much what happens but how they react that the public remembers.

The stakes seem pretty high here and the reaction to such a deadly problem too slow.

Will this blow over with a bit of clever PR back tracking or is this just too much for Toyota to recover from?

I am interested in your twist.

Do You Get Your Best Ideas in the Shower?

A while back a wrote a post Lather, Rinse, Repeat about how I often get my best ideas in the shower (I think it’s something about turning your brain off) that allows the ideas to flow.

But I lamented the fact that I couldn’t find a place to write them down (all wet and soggy) when the inspiration struck.

Well know thanks to a BrandTwist reader I just found out that one company, Aqua Notes, offers a solution to this.

Is Domino’s the “New Coke”?

Many of you probably remember the Domino’s fiasco of last April when two employees made a rogue video pretending to put disgusting things in the pizza.

The employees were fired, the video was removed from You Tube and the company issued a statement reassuring people on the quality of their food (and their employees).

If you missed the incident, it’s summarized in this video from the Today Show.

Well, a quick 8 months later, Domino’s is creating it’s own viral campaign with this video called “The Pizza Turnaround”.

My question is whether this effort is an effective authentic response, or whether it goes too far in it’s apologetic tone.

Death by Chocolate

My name is Julie and I am a Chocaholic.

Not to belitte anyone else’s addiction, but this is a serious problem for me.

And it’s become virtually impossible to control, because I am not sure if you’ve noticed, but right now chocolate is EVERYWHERE!! It’s in Holiday gift boxes sent to my office, from well-meaning friends bringing over hostess gifts and perhaps most importantly and most surprisingly in EVERY SINGLE DRUG STORE AISLE IN THE FORM OF VALENTINE’S GIFTS.

What did I miss?

Since when does Valentine’s Day start on January 4th?

Hello. We should at least have a 2-week grace period until January 15th. Right?

I know retailer’s are hard up…but trust me there is just not that much love to celebrate.