A Tracking Twist to Keep Tabs on Luggage

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Lost or stolen luggage is a common problem that plagues thousands of travelers all over the world. Finally, Smart-Unit has TWISTED ordinary luggage with GPS tracking (think WAZE) to create the first anti-theft luggage tracker in the world.

The makers of Smart-Unit knew what kept their target market up at night – worrying about their missing personal belongings. They saw a gap and filled a need.

Fresh ideas come from taking a look at old problems and applying new TWISTs to your product or service to make your customers lives better. It often involves applying technology from one category and leveraging it in unexpected ways in another.

What brand or technology innovation from another category can your business TWIST with to deliver a better experience?

Brand School gives you the tools to deliver fresh TWISTS and more of what your customers are looking for. See what Brand School’s team of experts can do for you and see if you qualify for a one-on-one Brand Health Check Strategy Session HERE.

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“Working with Brand School … opens up so many doors and affects so many areas of  your business – an invaluable experience.” – Sarah Hinawi, Executive Director, Purpl  Center for Learning and Innovation

 

A Twist That Keeps Up With Kids

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Kids grow and they out grow their shoes. Efforts to keep children equipped with proper-fitting shoes is especially challenging in impoverished nations where hundreds of millions of children go shoeless and even more wear shoes that don’t fit.  Without shoes, they may suffer injuries and contract infections and parasites. This new TWIST is a new solution to an old, but potentially life and death problem.

Kids outgrowing their products and clothes is not a new thing.  Other categories have met this challenge with cribs that transform into toddler and then big kid beds, baby strollers that re-configure to fit toddlers, and even pants that have a few sizes built in with cuffs that roll down. How then to make a shoe that lasts and grows with a child?

The Shoe That Lasts does just that. It literally grows as a child grows and lasts up to five years. It was created by International Founder and Executive Director Kenton Lee when he was living in Nairobi. He spotted a little girl wearing shoes that were way to small for her feet. As he began to wonder why, he arrived at this question,  “Wouldn’t it be great if there was a shoe that could adjust and expand – so that kids always had a pair of shoes that fit?”

And so, The Shoe That Grows project began. This is the first project of Because International, a 501©3 organization committed to practical compassion to help those living in extreme poverty.

Kenton Lee saw a gap and filled a need. There’s always room to grow. Don’t be afraid to ask “What if?”

At Brand School we help give you the tools you need to ask the right questions and innovate solutions to grow your business.  See if Brand School could help grow your business with a one-on-one Brand Health Check Strategy Session.

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“BrandTwist was instrumental in our rebranding strategy! Couldn’t be happier with her fresh ideas!” – Linda Rey, Rey Insurance

 

Being an Entrepreneur Can Be Lonely – But It Doesn’t Have to Be

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Solopreneurs, entrepreneurs and small business owners end up spending a lot of time alone, immersed in running their business, working from home or by themselves in an office – and it can be lonely and draining. A highly effective way to break out of the solitary rut is to spend some time at the latest trend in workspace innovation – shared workspaces.

I urge you to check out venues like the Stamford Innovation Center. You’ll be able to interact, exchange ideas with others, and soak up inspiration in beautiful environments that will support you and keep you and your business in the brand-building zone.

Many of these workspace venues offer educational workshops that allow you to interact with like-minded business owners determined to take their brands to the next level. At each workshop participants share their enthusiasm, creative ideas and positive feedback.

To learn more about the effectiveness of in-person workshops, please check out this article, Twist Up Your Space – Wake Up Your Brand.

And, if you’re in the Greater New York City area, please JOIN US at one of our workshops. These interactive workshops will get you ready to launch into high gear with practical advice and tools you can start using that very day. We’ll show you how to:

▪   Create an achievable plan to grow your brand

▪   Reach your most valuable customers

▪   Generate fresh ideas – with a twist!

▪   Connect with like-minded entrepreneurs for powerful results

Sign up for our mailing list to receive word of upcoming Workshops, Brand School Master Class and a one-on-one Brand Health Check Strategy Session.

 

 

 

Baby Bottles, Bluetooth and Busy Parents

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We are living in a “hands free” world. With the invention of Bluetooth technology we are able to operate just about everything without having to hold onto it. But a busy mom or dad will tell you that you need to have one, if not both, hands on board to feed a bottle to an infant – and there are many times when that’s difficult to manage. What parents need is an innovation in bottle-feeding that will make their lives easier. So what if you took a typical baby bottle and TWISTED it with a Bluetooth hands-free device? Enter Podee®, the original hands-free bottle-feeding system. This can be used in strollers, car seats or anywhere parents need an extra hand for feeding baby.

This is a good example of how knowing your customer can lead to innovations to make their lives easier. Podee understood what a busy parent really needed and they innovated to create a revolutionary, stand-alone bottle feeder and line of accessories that benefit both of their ideal customers – parents and baby.

Brand School Master Class gives you the tools you need to zero-in on your ideal customer and create the next brand TWIST that will take your business further. Enrolling now HERE.

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“Brand School was helped us set structure to our process, define our target and recognize our customer’s motivations. We were able to create timely taglines and better define our branding campaigns.” – Randi Curhan, Development Coordinator for Redwood High School Foundation, Non-profit

Duck, Duck, Twist?

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You’re not the only one – there are plenty of ducks in the pond – and they’re all cute. So how do you stand out? Duck, duck, TWIST! Here are three top twists that you can implement right now that will help you create a more memorable brand:

TAKE ADVANTAGE OF TOUCHPOINTS:

Chipotle’s packaging on their cups and bags contains “passionate ramblings” such as, “I think we could be really good together” paired with a picture of a burrito. This is an engaging TWIST which separates them from the fast food pack. Break out in your category by taking advantage of overlooked moments and materials to send on-brand messages. Packing slips, invoices and receipts, outside AND inside shopping bags and packages make great places for an inspirational and unique note of thanks.

CURATE AN EASIER WAY TO SAMPLE YOUR BUSINESS

Draw inspiration from Birchbox who created an entire company around making it easier for shoppers to try out new products. Make it easier for customers to sample and appreciate your products or services. Include a little SWAG like a sticker, pen, trial size or discount coupon with orders. A price bundle that includes an “entry level” or trial period can make a potential consumer feel more at ease trying your services out.

PLAY UP YOUR LOCATION:

These two successful hotels mastered the power of location to stand out among big chain competitors. Don’t be afraid to be local. Celebrating where you come from can help you get noticed – and help people identify with what you are offering. Have local maps available online and in-house and offer post cards that show your location. Connect with local tourism departments and travel agencies. Partner with neighboring businesses and offer to swap discount coupons or affiliate referral offers.

REMEMBER:

There is no touch point too small, no free sample that isn’t appreciated and no local watering hole that isn’t a gathering place for those in the know… just add your brand’s unique TWIST to fly above the flock.

What are some TWISTS you could use to increase your brand’s reach?

Brand School Master Class – Enrolling now. See if your brand qualifies.

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“I’ve been able to take a look at the professionalism I offer and have been able to raise my prices to a level of which I didn’t have before.” – Ned Towle, Founderer Westchester Wine School