How to Keep Your Brand Fresh: Tips With a Twist

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We really get a lot of great brand and business-building information listening to Christine Monaghan’s radio program, “Entrepreneur Conversations”. Her program features interviews with generous and helpful experts about resources designed to spark, inspire and motivate your inner strength to help you grow a thriving business.

Here is Christine’s lively chat with BrandTwist Founder & CEO, Founder of Brand School, and former VP of Brand for Virgin Julie Cottineau on business and branding – and how to keep your brand fresh and more profitable.

Listen to the interview below – and then for additional inspiration head on over to Christine’s blog, “Daily Life Mastery”, and catch more takeaways in Julie’s guest blog post: “Basics in Business: ABCs of Branding”.

You can listen to  another conversation with Julie and Christine on business and branding HERE.

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Entrepreneur Conversations

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We love it when we find enriching resources for entrepreneurs and business owners, and we love sharing them with you. If you have not come across Daily Life Mastery’s Entrepreneur Conversations radio show with Christine Monaghan, allow us to introduce you. This podcast series is designed to spark, inspire and motivate your inner strength to cultivate a thriving business model by bringing you the wisdom, stories and experience of successful entrepreneurs.

Here is an inspiring conversation with Christine and BrandTwist Founder & CEO and Founder of Brand School, Julie Cottineau on business and branding creativity, challenges faced by entrepreneurs – and their solutions.

Listen to the interview below – and then head on over to Daily Life Mastery and get inspired with Christine and other successful entrepreneurs and business owners.

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You can listen to  another conversation with Julie and Christine on business and brand-building HERE.

 

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“Brand School helped me get the business’ name, brand promise and message clear. I think it speaks perfectly to my target audience, thank you… And thanks also for the networking opportunities which have led to big support in my emerging business.” – Nell Panero, Education Consultant

 

Twisting, Moving and Shaking Your Brand

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Imagine what would happen if you really dove in and started to twist and shake up your brand and business? That’s what visionary entrepreneurs like Richard Branson, Jeff Bezos and Gary Vaynerchuk do. Listen to the “OnBranding by BRANDFEVER” podcast with conversation about the far-reaching power of a strong brand and ways you can dive in and add a little twist to strengthen your brand’s reach.

Listen to the interview at BRANDFEVER, HERE.

If you have not tuned into OnBranding’s interview series, you are missing out on an amazing resource. These are high quality, in-depth audio and video interviews with top industry leaders, businesses and entrepreneurs about branding and marketing.

During this rich, one-hour podcast we covered how I became interested in branding, lessons I learned from Richard Branson during my history as VP of Brand at Virgin, how I became an entrepreneur and developed BrandTwist and Brand School Master Class, but most importantly – we dive deep and give insight that can really help you grow your brand and business right now, like: the difference between marketing, advertising and branding; what’s important in branding today; tips on how to relate your story and social media; ways that brands can stay fresh and how entrepreneurs and business owners can generate new solutions to their business challenges and reach more customers.

Some takeaways:

  • Make sure there is an audience for your idea.
  • Rather than focusing on  innovation, focus on usefulness.
  • Put your consumer at the heart of your ideation. What do your customers need?
  • Ask your market what is wrong with today? What’s missing? What do you enjoy in other industries? What are you tired of?
  • Know your brand promise for leadership positioning and an edge-up over the competition.

Listen to the interview at BRANDFEVER, HERE.

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Branding Lessons From Summer Camp

To see more of our articles for  Women Business Owners Today (WBOT) click HERE.

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There is something magical about summer. Splashing in the lake during the day, roasting s’mores over a campfire at night and …. building stronger brands. Summer and branding? Yes, you heard me right.  Summer, and more specifically summer camp, is a great resource for brand building.  As you know I am a big believer in finding inspiration in unusual places and TWISTING it to create stronger brand promises, more effective marketing, and turning casual users into raving brand fans.

Check out my article for Women Business Owners Today, “Branding Lessons from Summer Camp.” Learn how s’mores, color wars and campfire songs can inspire and rejuvenate your brand and enliven your business. See the article HERE.

Brand School, our highly effective, premier branding program, delivers the tools and steps you need to strengthen your brand and your connection to your customers. Get our free brand-building tips and receive access to updates about Brand School’s exclusive programs when you sign up for our newsletter at BrandSchoolOnline.com. 

“If anyone needs to understand the PROPER professional way that WILL make a difference for branding your business, Brand School is your go to source.” – Mike Sass, Entrepreneur

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“You Know Everybody! A Career Girl’s Guide to Building a Network That Works.”

I’m thrilled to be featured in Marcy Twete’s new book, You Know Everybody! A Career Girl’s Guide to Building a Network That Works. Each week this summer the Career Girl Network is featuring one chapter highlighting one of the interviewees from the book. You can check out an excerpt from the chapter with my interview, “Julie’s ‘Best of the Best’ in Networking Advice,” order the book, and learn more about the Career Girl Network and how they are engaging women nationally in mentoring, networking, and relationship building to advance their careers HERE.

“Results came amazingly quick. Now, my brand name speaks my message immediately and I’ve expanded my reach.”  – Lynn Stull, Owner Arts2Thrive

Get information about priority registration for the next session of Brand School, our highly effective, premier branding program, and receive free brand-building tools and tips when you join our mailing list.