Telephone booths have become old school relics of the past, until Elizabeth Hellstern took one and added a poetic TWIST to create Telepoem, an experiential art piece that debuted in Flagstaff, Arizona.
The Telepoem booth offers the younger set a novel, “new” experience of dialing a rotary phone in phone booth, and it provides a comforting dose of quiet and nostalgia for the senior set. For both, it’s a respite from an increasingly higher tech world, free of selfie taking or texting – just a solitary space and listen – to poetry recited by the authors.
What started out as a one-off, is available for purchase or rental and the artist is seeking funding to create more.
Hellstern didn’t invent the phonebooth, rotary dial phone or poetry. She took inspiration from an array of seemingly unrelated interests and existing items to deliver a novel experience.
How can you enhance your customer’s enjoyment? Take a look at what you already have in your business and TWIST unrelated assets together to see what emerges.
April is National Poetry Month… Use poetry to build your brand by creating a brand Haiku (Here’s how). It’s just one of the may exercises we use in Brand School
Stray dogs are problem the world over. Shelters are overflowing and animal rescue organizations are desperate to find ways to increase pet adoptions. How could a completely outside of category business lend support? Take the USTA (United States Tennis Association) and TWIST it with the SPCA (Society for the Prevention of Cruelty to Animals). That’s what The Brazilian Tennis Confederation (CBS) did when they created the “Ball Dogs” campaign – an entertaining and fun initiative that demonstrates how smart shelter dogs can be.
Debuting at the Brazil Open tennis tournament, four stray dogs abandoned in Sao Paulo slums participated in the match demonstrating their newly learned skills as ‘ball dogs’ – and captivated everyone’s attention and hearts.
“The idea is to show people that a well-fed and well-treated animal can be very happy. We have more than 1,000 dogs in our care,” Marli Scaramella, the organizer of the ball-dog initiative, told theAssociated Press.
Successful businesses promise to solve problems, make lives easier, better and more fun. When the CBS partnered with the shelter dog initiative, they showed the world they have a heart, are willing to help, and that they care – creating a deeper and more emotional connection with their audience.
What pro-social cause should your brand TWIST with to add impact?
Finding the right TWIST can help your brand stand out. InTWIST: How Fresh Perspectives Build Breakthrough Brands, Brand School founder Julie Cottineau provides a clear road map to build a stronger more distinctive brand – complete with examples from real life small business owners who have successfully completed our Brand Schoolprogram.
Expressing love can take many forms, but there’s something intimate and long-lasting about putting your passion for your Valentine into words. Here are our picks to help you TWIST your thoughts and feelings into original compositions that your sweetie will cherish of years to come.
Letters to My Love– With this TWIST, you get to say “I Love You” all year long. Letters to My Love gives you 12 fold-and-mail style letters that use clever prompts making composing a lot easier (“I knew you were the one for me when…”). You fill in the story, seal the envelope and indicate an “open on” date… so the gift of sharing your love continues throughout the year.
Love Letter Necklace– A love letter with a stylish TWIST. This necklace makes your passion timeless and fashion-forward. You engrave the two of your’s initials, plus words of love (1-3 line message up to 12 characters each) and this enchanting gold plated or sterling silver “letter and envelope” pendant becomes a wearable reminder of your affection.
“Remember When” Throw Pillow – From a fun vacation to a special song, TWIST your favorite memories to create this one-of-a-kind pillow that’s always there to cuddle up with.
Just the Ticket, Ticket Stub Organizer – Remember your favorite concert together, special event, shows, sporting events, airline flight or amusement park visit? With this TWIST you can preserve your memories and share your reflections of them with this handsome ticket stub organizer!
Love is Art Kit–There’s nothing like sharing a new experience together to ignite your passion. How about putting your passion down on canvas together? Fine artist Jeremy Brown’s TWIST gives you everything you need to capture the beauty of your connection in his Love is Art Kit. So, hang up the “do not disturb” sign, take out your paintbrushes and create a visual celebration that will last for years to come.
Support your sweetie in growing their business. Are they an entrepreneur, small business owner, artist, performer, or freelancer? Here’s a way to help them be more successful doing something they love. Brand Schoolis our highly effective, premier branding program that provides the tools, framework and insight to build a stronger personal or business brand. Receive more information about the next session and see if you qualify for a one-on-one Brand Health Check Strategy Session HERE.
Independence Day in the U.S.A. is a time to salute our founding fathers and mothers and take a moment to celebrate the birth of our great country…and of course consume way too many hot dogs and too much coleslaw and beer.
[sc:optinbox]But while enjoying these important festivities, I think there is something else we should salute.
Not just Brands in general, but Brands that give us freedom. Products and services that allow us to do more, roam freely and achieve a certain level of independence and control over our lives.
Here are my top 5 “Freedom Brands”, I’d love to hear yours.
(Cue the fireworks please)…
#1) iPhone: Like many of my BrandTwist readers, I also have a love/hate relationship with my iPhone. However, I have to give credit where credit is due. No other brand in my life has given me such a degree of flexibility and freedom.
We hear from work-from-home business owners and solopreneurs how they often feel isolated and how challenging it is to remain inspired and innovative when they are alone in the same space day-in and day-out. Something as simple as a little TWIST in the routine, like working from a local coffee shop or library can be a refreshing change – for the short term. A vacation provides some needed rest and relaxation but won’t hone your business skills. What if you had the opportunity to really break free of the isolated work-a-day routine while making new connections and keeping your business thinking cap on?
Take Match.com, twist it with Travelocity.com, and you get Jobbatical, “It’s a word made up of “job” and “sabbatical”. It means a professional career break where people use their skills and knowhow to work on an exciting project in a new team in a new environment – without dipping into your life savings.”
Jobbatical took a look at the growing temporary and part-time employment trend and created a service to bring together employer and employee in a way where each can add value to the other’s business skills and enhance one another’s creative thinking – all while providing a rejuvenating travel experience.
Where would you love to go to get paid AND see the world?
Keeping the creative ideas flowing is essential to keeping your business and brand fresh and alive in your customer’s mind. At Brand School you will connect with an exclusive community of like-minded entrepreneurs and business owners. Our team of experts share their skills and give you the tools you need to innovate and grow your business. Now enrolling HERE.
“Working with Brand School is an invaluable experience and a really great use of resources because it opens up so many doors and affects so many areas of your business.” – Sarah Hinawi, Executive Director, The Purple Crayon Center for Learning and Innovation