Organ donation can be an uncomfortable topic and for some countries, like Japan, it is a particularly sensitive area and rarely discussed. This gap in awareness means that many do not receive life-saving donations – and children, in particular suffer from a shortage of donors more than most of the population. Second Life Toys is an organization in Japan that’s using a clever and endearing TWIST to raise awareness about organ donation for children.
They take donations of loved but no longer needed, injured, used plush toys and perform “transplants”, making them whole again. This campaign not only raises awareness in general, but also helps children gain a better understanding about transplants in a way that they can instantly relate to, with the comfort of new-found toy friend.
When you become a “donor” and donate your own unwanted stuffed toys you’ll receive a letter of thanks from the “recipient” telling you how your donation has helped them.
Second Life Toys took a painful, taboo topic and TWISTED with a beautifully simple idea – re-furbish donated toys to explain and promote organ donation – to make a big impact and lessen the information gap.
Is there an information gap preventing your customer from understanding what your business or non profit has to offer? What beautifully simple item could you TWIST with that would make your customer feel more at ease?
Finding the right TWIST can help your brand innovate and deliver. InTWIST: How Fresh Perspectives Build Breakthrough Brands, Brand School founder Julie Cottineau provides a clear road map to build a stronger more distinctive brand – complete with examples from real life small business owners who have successfully completed our Brand Schoolprogram. Pick up your copy today.
Julie Cottineau, BrandTwist andBrand Schoolfounder, author of TWIST and former VP of Brand at Virgin, explains how your personal brand gives people a reason to choose your business and why this is a critical asset for a small business or solo practitioner.
“This book is a gift to small business owners, packed with information and strategies for potent branding, and full of obvious experience, wisdom and from-the-ground knowledge.” – Sarah Hinawi, executive director, Purpl Center for Learning and Social Innovation
Keeping it real makes you and your brand more relatable. Julie Cottineau, BrandTwist and Brand School founder, author of TWIST and former VP of Brand at Virgin, explains how TWISTING your personal and professional brands can make you unstoppable.
“Julie’s rich experience as the vice president of brand for Virgin has been brought to life in TWIST – a wakeup call and a road map for building brands that break through and get noticed.”– Raul Leal, CEO Virgin Hotels
Don’t waste one more dime on marketing until you define your TWIST. Julie Cottineau, BrandTwist and Brand School founder, author of TWIST and former VP of Brand at Virgin, explains how a well-developed brand can save you thousands of dollars.
“This bold book encourages entrepreneurs and brand owners across all types of businesses to think outside the limits of their category and take risks, and gives them the tools to make them stand out from their competitors.” – Laura Winston, attorney, Kim Winston LLP
Julie was interviewed by Jim Blasingame, The Small Business Advocate, about branding for the small business owner, finding your unique TWIST to make your brand stand out, how telling your brand story is different for men and women, and her book, TWIST: How Fresh Perspectives Build Breakthrough Brands.
Jim’s website is loaded with insight for the small business owner or entrepreneur. Jim hosts videos, podcasts, articles, interviews and more. Experts share their wisdom, discuss their challenges and give solutions. For more valuable tips and support please hop on over to SmallBusinessAdvocate.com.
Listen to Julie’s and Jim’s talk here:
Finding the right TWIST can help your brand stand out. InTWIST: How Fresh Perspectives Build Breakthrough Brands, Brand School founder Julie Cottineau provides a clear road map to build a stronger more distinctive brand – complete with examples from real life small business owners who have successfully completed our Brand Schoolprogram. Available at TheTwistBook.com