2009 has been a tough year for everyone.
Many of us have had our best laid plans derailed because of the downturn in the economy.
Job losses, delayed retirements, budgets and staff cuts, etc.
Everyone is being asked to do more with less.
At Virgin, this is the norm for us. But honestly, I think it’s what keeps us on our toes.
Our staffs are forced to be more clever, leverage stronger partnerships and get the most out of every event or promotion.
We can’t sit back fat and lazy on big media budgets.
But even though this “challenger mentality” has been the norm for the brand since it was founded in the 70’s…2009 has been amplified.
Nevertheless, I do believe there is a silver lining to the constraints we all face.
When I am in a situation where my plan A (and sometimes even my Plan B) get tossed out the window…I almost always find myself thinking of Steven Spielberg.
WTF? Steven Spielberg?